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雷丁大学国际商务硕士
课程类型: 硕士课程
商务研究 / 管理硕士
学校名称: 雷丁大学 University of Reading
学校位置: 西南地区
课程长度: 1年
开学日期: 10月
雷丁大学 University of Reading
www.reading.ac.uk
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入学要求 Requirement:

学术要求: You are expected to hold an upper second-class bachelors degree from a UK university, or an equivalent qualification from an internationally-recognised university. Prior knowledge or experience of your chosen subject area is not required. We welcome applications from recent university graduates from a wide range of disciplines

英语要求:IELTS 7.0 or TOEFL 100
 

学费 Tuition Fee: 2012-13   £16,000

 
课程特征 Course Features:

This Masters programme in international business addresses key issues such as how multinational firms decide where and when to invest internationally and how to evaluate the opportunities and challenges that face them in different countries.

You will examine the strategic choices multinational firms need to make to compete in an increasingly global economy, while simultaneously paying close attention to the development and policy challenges that the actions of multinational firms create in an interdependent world, both from a developing and developed country perspective.

This requires a holistic view of the international business environment, in terms of the competitiveness of firms and industries, which in turn is determined by the policies and regulations established by governments and supranational institutions.

You will utilise frameworks and methodologies to make sense of the interaction between firm strategies, economic and development policies and the changing global environment in a rapidly globalising world. You will gain an understanding of not only how firms are organised internally, but also analyse systematically how foreign markets and countries function. This means connecting the 'micro' firm view with the 'macro' view of countries and regions.

 
课程内容 Course Content :

•Contemporary issues in international business (Includes project)
•Industrialisation and the multinational enterprise
•International business environment
•International corporate social responsibility or Ethics in international management
•International strategic management
•Issues in globalisation
•Study and research skills
•Theories of the multinational enterprise

+ 2 optional modules chosen from a wide range of modules spanning areas including: entrepreneurship and small business management; human resource management; marketing; organisational behaviour.

 
教学与评估 Teaching and Assessment:
 
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