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基尔大学市场营销硕士
课程类型: 硕士课程
商务研究 / 管理硕士
学校名称: 基尔大学 University of Keele
学校位置: 中部西区
课程长度: 12个月
开学日期: 9月
基尔大学 University of Keele
www.keele.ac.uk
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入学要求 Requirement:

学术要求:All applicants must hold a good honours degree or overseas equivalent. Students who have appropriate professional qualifications or relevant work experience may also be considered. Overseas applicants are advised that although it is not an entry requirement, submission of a GRE or GMAT score will be taken as a positive indication of readiness for graduate study.

英语要求:At least IELTS 6.5/TOEFL 577 or above.
 

学费 Tuition Fee:2012-13 £10,250

 
课程特征 Course Features:

The MA in Marketing is designed to provide a rigorous understanding of marketing and contemporary marketing practice, underpinned by theoretically informed and critical approaches to marketing and management. The course combines conceptual, theoretical and practical approaches to the study of marketing

 
课程内容 Course Content :

Marketing Management;Consuming Behaviours;Marketing Research Theory and Practice;Contemporary Issues in Marketing;interrelationships between marketing, society and culture;Strategy and Information Management;Accounting and Finance;Dissertation

An option module may be chosen from a list that would typically include a range of general management as well as marketing modules.

Titles could include, for example:
•Branding
•IT and Commerce
•Strategic Entrepreneurship
•Marketing Communications Theory

 
教学与评估 Teaching and Assessment:

Modules are taught in lectures, tutorials and computer laboratory classes. Practical use is made of standard educational software and data sources. Taught modules are usually assessed by a mixed diet of examinations and coursework, the latter including essays, practical projects, marketing plans, reports and presentations
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