入学要求 Requirement：
学术要求Entry requirements ：At least a lower second class UK honours degree or equivalent
英语要求English language requirements ：IELTS 6.5 overall with 6 in writing
学费 Tuition Fee：2011/2012 13120pounds
课程特征Course Features
In this programme we aim to give you a deeper knowledge of the context of European business, with a view to enhancing your career in European management. It is a research-oriented programme providing you with the opportunity to learn or improve upon your language skills. We have a number of staff with strong research interests in European Business, including the impact on Member States employment policies of EU integration, the environmental impact of manufacturing supply chains in Europe and patterns of corporate governance in Europe. You may also attend talks and seminars arranged by our Politics and International Relations department, some of which concern Europe and may be of interest and benefit to you.
课程内容 Course Content ：
Language Development
The Language Development courses provide you with the opportunity to either learn a language you have not previously studied or study one at a higher level. Courses are taught at different levels and you are required to pass this course in order to proceed to the dissertation.
European Business Environment
The overarching aim of this course is to explore how European firms can best adapt to meet the demands imposed upon them by the twin processes of Europeanisation and globalisation. It aims to assess whether the Europeanisation process is enhancing or impeding the international competitiveness of European firms. The first part of the course examines the historical background to the European Union and how the process of economic integration has shaped its institutional development. It analyses the extent to which the Single Market has actually been achieved and how successfully the Euro is functioning. In the second part, the course moves on to consider individual EU policies – such as those covering industry and technology, social affairs and competition – and assesses whether these work in the interests of business competitiveness. The course also looks outwards at the EU’s role in world trade and issues relating to its recent enlargement into Central and Eastern Europe. The cultural dimensions of integration are assessed, before offering the chance to discuss general conclusions.
European Business Strategy
The theoretical work of the principal schools of analysis of corporate strategy is set in the context of broader developments in political economy (e.g. globalisation, changes in capital markets and corporate restructuring & electronic commerce) and their impact on the European Union. Issues in corporate strategy are explored in relation to company-based case studies which have been developed specifically for the course. These cover a wide range of industrial sectors including airlines, pharmaceuticals, consumer electronics, retailing, telecommunications and retail banking. Case studies cover both companies based in the European Union and major corporate enterprises like Wal-Mart and Sony whose “base” is outside the EU but who have major business operations and markets within the EU.
Qualitative Research Methods
This course examines key methodological debates in management research and the methods and techniques of qualitative data gathering and analysis. It examines the relationship between theory and method in research design and the nature of validation and reliability in the research process. The course is particularly appropriate for students who intend to pursue research-related careers in both academic and non-academic settings.
Quantitative Research Methods
Quantitative Research Methods introduces the basic statistical concepts and procedures used in empirical research. It focuses on the need for statistical understanding in a practical context, and provides the confidence needed to employ data. It also provides students with the background that is required to understand and apply the more specialised statistical methods used in graduate research.
Dissertation
The dissertation provides an excellent opportunity to analyse a management or business issue in depth and is written over the summer months. By the end of the dissertation, students should be able to plan and manage a project; define the aims of this project; identify the data sources and methods appropriate to conduct the project; identify the potential pitfalls to conducting such projects; execute the dissertation plan; and construct an effective argument with the dissertation.
Business Ethics
This course provides an opportunity to explore ethical issues in the business world and offers a number of frameworks to analyse moral dilemmas. The lectures present a range of theoretical perspectives from the field of moral philosophy and their application to business. Which are applied to a range of ethical dilemmas faced by companies and their managers. By the end of the course students should be able to:
• understand key principles of moral philosophy and be able to apply them to business
• show a critical understanding regarding the role of business in modern society
• demonstrate an ability to explain and communicate ethical beliefs and expectations
• show skills of problem definition, analysis, problem solving and decision taking
Corporate Governance
The aim of this course is to introduce students to the growing importance of corporate governance for businesses and to stimulate an intellectual debate with international and theoretical approaches. The lecture series is designed to provide a critical analysis of agency theory, stakeholder approaches, and neo-liberal views on corporate governance and stock market failures. Students will also learn about prevailing debates on insider- versus outsider-controlled corporate governance regimes, and the role of regulation in corporate governance. Company specific cases and international comparisons will broaden the scope of the course with a wide range of issues related to corporate governance.
By the end of this course students should be able to have a general understanding of corporate governance in an international perspective and will gain the following skills:
• Analytical thinking about Corporate Governance within theoretical as well as empirical contexts
• Understanding the intricacies of different stakeholder interests in Corporate Governance
• Understanding political and economic structures affecting Corporate Governance practices
• Deeper understanding of the importance of law, regulation and institutions affecting Corporate Governance
• Learning about the long-term destabilising affects of abuse, mistrust and exuberance. A vision of international understanding of Corporate Governance and of firms specific cases
• Ability to assess and evaluate the widening scope of Corporate Governance in relation to Corporate Social Responsibility and Environmental Sustainability
• Strategic thinking in Corporate Governance for long-term gain
Foundations of Modern Management
(This is a discretionary, non-assessed course offered during induction week only.
Students are introduced to salient aspects of management in an integrative manner by identifying five elements important to the commercial success of an organisation, namely; customers, shareholders, employees, numbers and technology. The course accentuates historical roots to help students gain a better appreciation of current practice with regard to the first three elements; it also discusses how the remaining two can influence management decision-making. Moreover, the course will consider issues of business ethics and trust as regards managing relations with each of the stakeholder groups. Case studies will help develop a fuller integration of the individual management elements.
教学与评估 Teaching and Assessment：
Assessment is carried out by a variety of methods including coursework, examinations and a dissertation.
其它信息 Other Information：