入学要求 Requirement:
学术要求: A first- or second-class undergraduate honours degree.
英语要求:IELTS 6.5, with not less than 6.5 in Writing and 6.0 in the other sections. Internet TOEFL with 90 overall including 24 in Speaking and 25 in Writing.
学费 Tuition Fee:2011/2012 £12,795
课程特征 Course Features:
This programme explores the process of new entrepreneurial opportunities and venture creation from discovery to exploitation. You will discuss content and process, as well as the formulation and implementation issues that relate to conceptualising, developing and managing new ventures. The emphasis is on applying and synthesising concepts and techniques of the management function in the areas of financial control and management, marketing, business economics, strategy and organisation (in the context of new ventures). You will:
•discuss various forms of entrepreneurship and entrepreneurial ventures and understand the issues related to the process of establishing new ventures
•identify and pursue an entrepreneurial opportunity with a team of peers, and
•write a business plan for a new venture that implements the identified entrepreneurial opportunity.
课程内容 Course Content :
Autumn term: two introductory courses help you to develop an understanding of the basic concepts: Fundamentals of Global Management ▪ Managing Innovation.
Spring term: subject-specific knowledge is further developed in Entrepreneurship ▪ Managing Intellectual Property. You also develop relevant skills and techniques in Management Methods and Tools.
In addition, a Business Analysis Report offers you the opportunity to pursue selected issues in greater depth, and to integrate these with broader theoretical and analytical work.
教学与评估 Teaching and Assessment:
Courses are assessed by a combination of coursework, essays, group and individual reports, and presentations. There are also unseen examinations.