入学要求 Requirement：
学术要求： 2.1 or equivalent， At least 25% of overall degree assessment in business, management or economics；Applicants without a degree subject in business or economics need at least 3 years of full-time work experience in marketing or strategy；Successful applicants are required to pass an interview with the Professional Course Director
英语要求：IELTS: 7.0 (minimum 6.5 in all components)；TOEFL: Internet-based score of at least 100 (minimum 22 in all components)； Pre-Sessional English for Academic Purposes course is available: INTO Language Learning Centre
学费 Tuition Fee：2011/2012 UK/EU/International Students: £16,000；need to pay a deposit before 31 July
课程特征 Course Feature：
Overview
The MSc Brand Leadership degree offered by Norwich Business School is the world's first postgraduate programme in brand leadership. The world needs people who understand branding, who can build world-leading brands, who can use branding to help lead organisations, and who can lead branding consultancies.
Special Features
The course has a number of features that make it attractive to prospective students and to employers seeking to recruit their next generation of managers. You will have the opportunity to:
• Be involved in creative projects
• Engage and network with top practitioners
• Work in a brand consultancy or brand department (one-month placement)
• Put theory into practice during your placement
• Work with your own personal mentor from a senior professional branding background
• Create your own personal brand and innovative CV - Brand Me
• A chance to enjoy working with a small cohort of students
课程内容 Course Content：
Year 1 Compulsory Study (140 credits)
Students will select 140 credits from the following module(s).
• Brand Now
• Brands and Strategy
• Brands in Action
• Business Research Methods
• Dissertation
• Marketing Research
Option A Study (40 credits)
Students will select 40 credits from the following module(s).
• Brands, Society and Culture
• Innovation and Brands
• Integrated Marketing Communications
• Organisational Transformation
其它信息 Other Information：