入学要求 Requirement:
学术要求:An upper second class honours degree, or equivalent.
英语要求: IELTS 7.0
学费 Tuition Fee: 2011/2012 £13,000
课程特征 Course Features:
This MSc Programme explores the use of management science to support marketing decision making and planning and consists of compulsory and optional modules, plus a project. The compulsory modules ensure that you have a firm grounding in important subjects related to analytical and problem-solving skills. The wide range of optional modules allows you to specialise in subjects that particularly interest you.
课程内容 Course Content :
Compulsory modules
Problem solving and consulting skills
Spreadsheet modelling
Introductory statistics
Introduction to logistics and SCM, marketing analytics and OR
Marketing analysis and modelling
Marketing research methods
Multivariate statistics for data mining
Credit scoring
SAS for data analysis and modelling
Forecasting
Optional modules
E-marketing
Software support for logistics and SCM
Revenue management
Strategic supply chain management
International marketing
Problem structuring
E-business
评估 Assessment:
Combination of assignments, formal examinations, projects, interactive exercises and dissertation.