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兰卡斯特大学管理科学与市场营销硕士课程
课程类型: 硕士课程
商务研究 / 管理硕士
学校名称: 兰卡斯特大学 Lancaster University
学校位置: 西北地区
课程长度: 12个月
开学日期: 10月
兰卡斯特大学 Lancaster University
www.lancaster.ac.uk
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入学要求 Requirement:

学术要求:An upper second class honours degree, or equivalent.

英语要求: IELTS 7.0

学费 Tuition Fee: 2011/2012        £13,000

 
课程特征 Course Features:

This MSc Programme explores the use of management science to support marketing decision making and planning and consists of compulsory and optional modules, plus a project. The compulsory modules ensure that you have a firm grounding in important subjects related to analytical and problem-solving skills. The wide range of optional modules allows you to specialise in subjects that particularly interest you.

 
课程内容 Course Content :

Compulsory modules
Problem solving and consulting skills
Spreadsheet modelling
Introductory statistics
Introduction to logistics and SCM, marketing analytics and OR
Marketing analysis and modelling
Marketing research methods
Multivariate statistics for data mining
Credit scoring
SAS for data analysis and modelling
Forecasting

Optional modules
E-marketing
Software support for logistics and SCM
Revenue management
Strategic supply chain management
International marketing
Problem structuring
E-business

 
评估 Assessment:

Combination of assignments, formal examinations, projects, interactive exercises and dissertation.
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