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牛津布鲁克斯大学电子商务硕士课程
课程类型: 硕士课程
商务研究 / 管理硕士
学校名称: 牛津布鲁克斯大学 Oxford Brookes University
学校位置: 东南地区
课程长度: 1年
开学日期: 9月
牛津布鲁克斯大学 Oxford Brookes University
www.brookes.ac.uk
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入学要求 Requirement:

学术要求: You should normally hold at least a second class honours bachelor’s degree, or equivalent, in Computing or in a subject, such as Business Information Systems, that contains a computing component. Applicants with practical experience of using computing for business applications will also be considered.

英语要求:
If your first language is not English you must satisfy our English language requirement by providing us with a minimum TOEFL score of 80 (internet-based) or IELTS score of 6.0.
 

学费 Tuition Fee :2012-13    £12,050

 
课程特征 Course Features:

This exciting one-year full-time specialist master’s course, developed jointly by the Faculty of Business and the Department of Computing and Communication Technologies, has been designed to enable tomorrow’s business and technology leaders to fully exploit the opportunities offered by recent advances in internet technologies. There is no doubt that these technologies now form the basis for innovations in all forms of business enterprise, and anybody wishing to take a leading role in local, regional or global business development will require the critical knowledge and skills offered by this programme.

 
课程内容 Course Content :

Compulsory modules:
•The Business Web introduces the concepts, operations and components of the web, focusing on the way in which innovative business models can be enabled.
•Web Applications Development assumes no previous experience of computer programming. It covers the fundamental skills associated with creating robust, efficient and dynamic web applications.
•Principles and Practice of eBusiness explores models of internet-based businesses and factors key to their success.
•Building a Web-Based Business brings together key technical skills and an understanding of management practice to enable you to construct a viable e-business.
•eBusiness Information Systems explores the business and information strategy issues related to conducting business on the internet, including the construction and maintenance of organisational and technical infrastructures.
•Business eFutures provides an opportunity to study cutting-edge thinking and new ideas in e-marketing, web-based technologies and their employment in business enterprises.

You will also take:
•Research and Study Methods underpins work carried out for the dissertation. The module, delivered in a seminar style, will provide you with research skills, planning techniques, progress management and review, and the ability to use ICT support materials. You will be given guidance on the analysis and technical presentation of research material.

•The Dissertation is an individual research and development project of 10,000-15,000 words on a topic closely related to your programme of study. The work may be undertaken in close co-operation with a research, industrial or commercial organisation possibly linked to an optional internship. The dissertation will typically be an investigation of a commercial problem from an IT perspective leading to the design, implementation and testing of a computer based solution.

 

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