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哈德斯菲尔德大学电子商务硕士课程
课程类型: 硕士课程
商务研究 / 管理硕士
学校名称: 哈德斯菲尔德大学 University of Huddersfield
学校位置: 西北地区
课程长度: 1年
开学日期: 9月或1月
哈德斯菲尔德大学 University of Huddersfield
www.hud.ac.uk
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入学要求 Requirement:

学术要求: •  A good first degree in any subject or equivalent.
•  Other professional qualifications considered on a case-by-case basis. You will be given the opportunity to capitalise on previous experience and learning through the University’s APLA and APEL accredited schemes.

•  Practicing managers with relevant experience and academic potential will be considered on an exceptional basis.

英语要求:You will normally be required to meet a score of 6.0 on International English Language Tests.

学费 Tuition Fee:2011/2012   £11,500

 
课程特征 Course Features:

This is an exciting Master’s programme, available for part-time or full-time study, designed to meet the needs of those who wish to develop the cutting edge business skills needed by the aspiring, professional manager. This management course has a particular focus on the use of new technology and it’s application to the business environment. You will be introduced to the central concepts and the key technologies involved in transforming businesses. It will provide knowledge and insights whether you are looking to apply this to your own business or within your role in a business or service.

 
课程内容 Course Content :

All students study the following modules:
•Introduction to Project Management
•Introduction to e-Business
•Approaches to Strategic Marketing
•Developing Business Skills and Personal Professional Development
•Managing People in Organisations
•Finance for Managers
•Service Operations and Marketing
•Global Leadership and Change
•Building and Managing e-Services

In addition, towards the end of the programme you will study Research Methods and submit a research proposal on a related e-business topic. This proposal forms the basis of your research based dissertation project which gives you an opportunity to apply some key concepts which may be related to your own interests in an area of e-business.

 
教学与评估 Teaching and Assessment:

The varied topics are studied through a range of different and engaging activities which include formal lectures, group discussions, case study analysis, presentations, simulations and attendance at guest speaker sessions.

The focus is on the application of theory to real world, practical examples in a relaxed, enjoyable but purposeful setting.
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