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南安普顿大学企业战略研究硕士课程
课程类型: 硕士课程
商务研究 / 管理硕士
学校名称: 南安普顿大学 University of Southampton
学校位置: 东南地区
课程长度: 12个月
开学日期: 9月底
南安普顿大学 University of Southampton
www.soton.ac.uk
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入学要求 Requirement:

学术要求:First- or upper second-class honours degree (in social sciences, science, engineering or IT) from a UK university, or equivalent overseas/professional qualification

英语要求:IELTS 6.5

学费 Tuition Fee:2011/2012       £13,200

 
课程特征 Course Features:

This programme will provide you with the knowledge and skills to understand the entrepreneurial process, and will encourage the development of entrepreneurial characteristics.

The course is academically rigorous, with a strong theoretical framework and practical bias. It addresses a wide range of managerial, marketing and financial skills within an entrepreneurial context. The dissertation normally comprises the development of a full business proposal, or you may choose a topic of interest in the broad area of entrepreneurship.

 
课程内容 Course Content :

Core modules:
Corporate venturing; Entrepreneurial marketing; Enterprise, entrepreneurship and new business venturing; Finance and accounting in the entrepreneurial business; Innovation and technology transfer; Key personal skills; Marketing in the digital age; Strategy and leadership in the entrepreneurial context

Optional modules: Project risk management; Qualitative and quantitative research; Risk-taking and decision-making
Plus: Dissertation/business proposal

 
教学与评估 Teaching and Assessment:Essays, case studies, presentations, coursework, examinations, dissertation

职业机会 Career Opportunities:Consultancy firms; managerial posts in private sector organisations of all sizes; self-employment; social enterprises
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