入学要求 Requirement:
学术要求:First- or upper second-class honours degree (in social sciences, science, engineering or IT) from a UK university, or equivalent overseas/professional qualification
英语要求:IELTS 6.5
学费 Tuition Fee:2011/2012 £13,200
课程特征 Course Features:
This programme will provide you with the knowledge and skills to understand the entrepreneurial process, and will encourage the development of entrepreneurial characteristics.
The course is academically rigorous, with a strong theoretical framework and practical bias. It addresses a wide range of managerial, marketing and financial skills within an entrepreneurial context. The dissertation normally comprises the development of a full business proposal, or you may choose a topic of interest in the broad area of entrepreneurship.
课程内容 Course Content :
Core modules: Corporate venturing; Entrepreneurial marketing; Enterprise, entrepreneurship and new business venturing; Finance and accounting in the entrepreneurial business; Innovation and technology transfer; Key personal skills; Marketing in the digital age; Strategy and leadership in the entrepreneurial context
Optional modules: Project risk management; Qualitative and quantitative research; Risk-taking and decision-making
Plus: Dissertation/business proposal
教学与评估 Teaching and Assessment:Essays, case studies, presentations, coursework, examinations, dissertation
职业机会 Career Opportunities:Consultancy firms; managerial posts in private sector organisations of all sizes; self-employment; social enterprises