入学要求 Requirement:
学术要求:You should have a good first degree (2:1 or higher) in business, marketing, communications or languages
英语要求: IELTS 6 or more in each section and an overall score of 6.5.
学费 Tuition Fee:2011/2012 £15,500
课程特征 Course Features:
Our MA Corporate Communications & Public Relations combines theoretical and practical modules to create a unique educational experience within the subject discipline. This programme seeks to address the key issues in modern corporate communications.
Our brand new MA Corporate Communications and Public Relations Masters programme is designed to equip you for a successful career in corporate communications or public relations.
By exploring the drivers and dynamics of the corporate communication industry, the course covers the key elements of modern theory and practice.
Our course will equip you with the knowledge, skills and approach that will enable you to balance the often conflicting demands of an organisation's stakeholders and deliver clear, consistent communications to all parties.
课程内容 Course Content :
Compulsory Modules
Corporate Communications Strategy
Corporate Social Responsibility & Sustainability
Consumer Behaviour
Marketing Research
Marketing Communications
Brand Management & Corporate Identity
Media Policy
Public Relations in Practice
Internal Communications & Change Management
Relationship & Direct Marketing
Optional Modules
Consultancy Project
Dissertation
职业前景 Career Prospects:
Therefore many opportunities will be available to you upon graduation, whether it be in the public, private or voluntary sector.