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华威大学创意与媒体管理硕士
课程类型: 硕士课程
媒体硕士
学校名称: 华威大学 University of Warwick
学校位置: 中部西区
课程长度: 12个月
开学日期: 9月
华威大学 University of Warwick
www.warwick.ac.uk
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入学要求 Requirement:

学术要求:2:i degree or above, or a qualification of equivalent standing. 

英语要求:IELTS 7.0, TOEFL (iBT) 105
 

学费 Tuition Fee:£ 14,540 (2012/13)


课程特征 Course Features:

The MA in Creative and Media Enterprises focuses on the special relationship between creative imagination and strategic management. The course is designed to cut across different industries and contexts and will provide both a broad overview of the creative and media industries and a survival kit for the small creative firm.


课程内容 Course Content :

2 Core Modules: Creativity and Organisation, Managing Intellectual Property
The Option Modules will be offered in the Spring and Summer terms and you will need to choose 3 from the list below.
 
Critical ANALYSIS culture in practice  Applied MANAGEMENT
Art, Culture and Society Brands and Meaning: Theory and Practice Creative Business Project (CME)
The Dynamics of Cultural Change Cultural Entrepreneurship Placement & Case Study (ICPM)
The Global Audience Creativity: from Myth to Management Applied Communication Project (GMC)
The Global City Marketing and Markets     
  Managing Cultural Organisations  
  Audience Development and Digital Media Strategy  
 


教学与评估 Teaching and Assessment:

Assessment is mainly based on written assignments and projects but in some modules practical work is also assessed. There are no formal examinations. Successful completion of the course will lead to the award of an MA in Creative and Media Enterprises. A Diploma in Creative and Media Enterprises may be awarded to those who complete a specified part of the course.

 

 

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