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拉夫堡大学市场营销管理硕士课程
课程类型: 硕士课程
商务研究 / 管理硕士
学校名称: 拉夫堡大学 Loughborough University
学校位置: 中部东区
课程长度: 12个月
开学日期: 9月
拉夫堡大学 Loughborough University
www.lboro.ac.uk
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入学要求 Requirement:

学术要求:Good degree in non-business field from a UK university or equivalent overseas qualification recognised by Loughborough University. The programme is not intended for those with a business studies degree.

英语要求:IELTS: 6.5 with not less than 6.0 in Listening, Reading, Writing and Speaking

学费 Tuition Fee:2011/2012   £14,000.00  

 
课程特征 Course Features

This programme is for non-business graduates who want a career in management, particularly within marketing, and is designed to fast-track graduates who otherwise may not have gained entry into marketing management roles in multinational organisations.
 
Students are expected to develop the key skills and understanding of business and management and, in particular, marketing and management. Marketing knowledge and skills will be further developed within both the Marketing Analysis and Marketing Research Methods modules. The strategic aim is to impart marketing knowledge and analytical skills which will be relevant in any marketing management role in an organisation

 
 课程内容 Course Content :

Compulsory Modules
Semester 1
•Human Resource Management
•Marketing Management
•Accounting and Financial Management
•Market Research Methods

Semester 2
•Business Analysis
•Marketing Strategy and Planning
•International Marketing
Summer Integrating Modules
•Strategic Management
•Marketing Analysis

Optional Modules* (choose two)
Semester 2
•Enterprise Resource Planning
•Business Forecasting
•Small Business and Entrepreneurship
•Advertising and Consumer Behaviour
•Retail Management
•Work Psychology
•International Cross Cultural Management
•International Business Environment
*other optional modules are available

    
教学与评估 Teaching and Assessment:
11 modules assessed by a mixture of examination and assignments.


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