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纽卡斯尔大学国际高级商业管理与市场营销硕士课程
课程类型: 硕士课程
商务研究 / 管理硕士
学校名称: 纽卡斯尔大学 Newcastle University
学校位置: 东北地区
课程长度: 16个月
开学日期: 9月
纽卡斯尔大学 Newcastle University
www.ncl.ac.uk
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入学要求 Requirememt:

学术要求:Full entry requirements

Normally, an upper-second-class Honours degree, or equivalent, in a relevant discipline. Since this programme is taught in English, no knowledge of the Dutch language is required.

英语要求:However applicants whose first language is not English normally require IELTS 6.5, or equivalent, with no less than 6.0 in any element. Please note that students from the University of Groningen are exempt from the IELTS requirements.

学费:International: full time   2011/2012     £14163


课程特征 Course Features:

The programme is designed for graduates and professionals who aspire to a career in international business management or marketing in the commercial or not-for-profit sector. It evaluates the main aspects of business in an international context with a focus on marketing, including brand management, marketing communications management and customer relations management. This innovative programme provides the opportunity to study for a Master’s award at two European universities – Newcastle and Groningen. The programme is taught in English and selected workshops are  delivered jointly by academics from both universities.


课程内容 Course Content:

You spend semester one at the Faculty of Economics and Business at the University of Groningen and study the following modules (70 credits): advanced international business; advanced international management; advanced international economics and business; advanced international financial management; research methodology for international business and marketing.

You spend semester two at Newcastle University Business School and study the following modules (50 credits): international marketing; international brand management; international marketing communications management; customer relations management; research methods. Additionally, further optional modules are chosen (10 credits) from an elective list.

For the joint dissertation (50 credits) you can elect to be based either at Groningen or Newcastle and you undertake a research project on a topic that you have studied during the programme. You receive support and guidance from two supervisors – one from Groningen and one from Newcastle.
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