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华威大学电子商务管理硕士课程
课程类型: 硕士课程
商务研究 / 管理硕士
学校名称: 华威大学 University of Warwick
学校位置: 中部西区
课程长度: 12个月
开学日期: 9月
华威大学 University of Warwick
www.warwick.ac.uk
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入学要求 Requirement:

学术要求: 2.2 or equivalent

英语要求:Studying at Warwick requires a high level of competence in English. If you are a non-native English speaker, our entry standards are as follows:
TOEFL (Paper)  TOEFL (Computer)  TOEFL (iBT)  IELTS  Additional English tuition
620+ 260+  105+  7.0+  No additional tuition required
600 250  92  6.5  No additional tuition required
550  213  80 6.0   5 week pre-sessional required 

In order to be accepted onto our MSc courses with no conditions on your English, you must show English test results equivalent to IELTS 6.5 with broadly consistent scores in the elements of the test. We accept IELTS and TOEFL (paper, computer or iBT). We do not recognise any other English testing system and we do not routinely carry out English proficiency interviews as a substitute for English test results.

For students with an IELTS of 6.0 (or equivalent), the pre-sessional English course is compulsory. You will be tested at the end of the pre-sessional course, and those not making satisfactory progress will be required to undertake additional in-sessional English classes.
 
See the Centre for Applied Linguistics website for more information on the pre-sessional course. Students intending to take the pre-sessional course prior an MSc should still apply to WMG. Note that we will not accept students with no score or an IELTS score below 6.0.

If you have undertaken three or more years of academic study in higher education in a predominantly English-speaking country, you may be considered for exemption from these English requirements at the discretion of the University.

We do not normally require English test results from students from Nigeria or India.

WMG may require any student to take additional English test(s) at the start of, or during the course of study. We may also require to you undertake additional in-sessional English classes if your standard of English is deemed too low.

学费 Tuition Fee:2011/2012       £16,000

 
课程特征 Course Features:

Designed for
Our MSc in e-Business Management has been designed for those who wish to operate effectively in the e-business environment and to manage or lead either the transformation of existing business processes or creation of new e-business activity.
This course is suitable for graduates from a whole range of science, engineering and business backgrounds as well as those with a qualification in IT.

We will provide you with
The techniques to evaluate and manage strategic development of e-business based organisations and manage appropriate enabling e-business technologies

You will learn how to evaluate, manage and improve the operational functions of an organisation and apply the concepts of systems integration to the design and development of products and services through market analysis.

 
课程内容 Course Content:

Course Modules
Finance for e-Business
Global e-Business
Supply Chain Integration
Information Systems Management
Creating Profitable e-Business
Information & Communication Technologies*
e-Customer Relationship Management

* Students with a background of study in a Computer Science or IT related subject, or significant work experience in IT can be exempted from this module.

If you can gain exemption from some of the core modules because of prior experience or qualifications, then you may choose more electives.

Elective Modules
You can choose up to three electives from the list of elective modules.

You are advised to select one or more of the recommended electives which are Enterprise Information Systems, Computer Programming, Collaborative Product Development, Computer Graphics & Visualisation, e-Health Technologies or e-Commerce, although other modules can be selected by agreement.

If you gain exemption from some of the compulsory modules because of prior experience or qualifications, then you must choose more electives.

Project
The project is worth 50% of the final grade and supports you in developing your personal research skills. For e-Business Management the project should normally be related to management or technology-related issues in companies involved in e-Business and e-Commerce.

Work on your project runs concurrently with your module work. In addition to face-to-face meetings, supervisors may expect you to use online tools such as Warwick Forums or Warwick Blogs.

You are expected to devote an appropriate portion of your time and intellectual effort to the project during the course i.e. approximately 900 hours or 6 months study.

Examples of some projects are:
Investigation of virtual communities for competitive advantage.
Measuring success for business websites.
Technical computing projects/systems design.
The impact of mass-customisation in the on-line environment.
The impact of Distributed Denial of Service attacks on SMEs.
Comparison of effectiveness of online advertising to traditional media.


教学与评估 Teaching Assessment:

Learning Style
The taught component of the course is a mixture of traditional lectured material, syndicate/group work, large scale delivery, practical work, online learning and forum activities. Module leaders are experts in their fields and are supported by external speakers working in organisations at the forefront of their fields.

Industrial visits are available to all students and the course is assessed through assignments.

Each module will usually last one week.

 

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