入学要求 Requirement：
学术要求：First- or upper second-class honours degree from a UK university, or equivalent overseas/professional qualification
英语要求：IELTS 6.5
学费 Tuition Fee：2011/2012 £13,200
课程特征 Course Features：
This programme is designed to provide insight into how data are collected, stored, analysed, disseminated and interpreted to make sound marketing decisions. Issues are set in a context of strategic marketing decision making.
It takes an applied approach with much of the training built around industry standard software to give a strong foundation for careers in marketing decision support or marketing management, skills that are in great demand by employers.
课程内容 Course Content ：
Core modules: Analytic skills; Consumer insight; Credit scoring and data mining; Data-driven marketing; Information systems strategy; Introduction to marketing; Key personal skills; Measuring marketing effectiveness; Multivariate statistics for data mining; Quantitative methods; Software for data analysis and modelling; Strategic marketing decisions; Strategic marketing intelligence
Plus: Dissertation
教学与评估 Teaching and Assessment：Essays, case studies, presentations, coursework, examinations, dissertation
职业机会 Career Opportunities：Marketing analyst roles in a range of industry sectors; consultancy, web design and general management