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南安普顿大学市场分析硕士课程
课程类型: 硕士课程
商务研究 / 管理硕士
学校名称: 南安普顿大学 University of Southampton
学校位置: 东南地区
课程长度: 12个月
开学日期: 9月底
南安普顿大学 University of Southampton
www.soton.ac.uk
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入学要求 Requirement:

学术要求:First- or upper second-class honours degree from a UK university, or equivalent overseas/professional qualification

英语要求:IELTS 6.5

学费 Tuition Fee:2011/2012       £13,200

 
课程特征 Course Features:

This programme is designed to provide insight into how data are collected, stored, analysed, disseminated and interpreted to make sound marketing decisions. Issues are set in a context of strategic marketing decision making.

It takes an applied approach with much of the training built around industry standard software to give a strong foundation for careers in marketing decision support or marketing management, skills that are in great demand by employers.

 
课程内容 Course Content :

Core modules:
Analytic skills; Consumer insight; Credit scoring and data mining; Data-driven marketing; Information systems strategy; Introduction to marketing; Key personal skills; Measuring marketing effectiveness; Multivariate statistics for data mining; Quantitative methods; Software for data analysis and modelling; Strategic marketing decisions; Strategic marketing intelligence

Plus: Dissertation

 
教学与评估 Teaching and Assessment:Essays, case studies, presentations, coursework, examinations, dissertation

职业机会 Career Opportunities:Marketing analyst roles in a range of industry sectors; consultancy, web design and general management
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