入学要求 Requirement：
学术要求：At least a good second class honours degree in any discipline, though a Social Science degree would be particularly relevant, from an institution recognised by the University.
英语要求：IELTS 6.5
学费 Tuition Fee：2011/2012 £10,750
课程特征 Course Features：
The programme aims to enhance students’ knowledge and understanding about advertising as an activity and as an industry. It will teach students about the history of advertising and the structure of the advertising sector in the UK and in other parts of the world. It will teach analytical techniques for the assessment of advertising techniques and practices and for measuring their effectiveness in shaping consumer’s brand awareness and purchase choices and behaviours. It will teach students about the intended and incidental effects of advertising and about the effectiveness of different media in getting advertising messages across. Students will also learn about the regulatory frameworks and statutory and voluntary codes of practice for different forms of advertising.
课程内容 Course Content ：
Core:
•Advertising: History and Development
• Advertising: Ethical, Regulatory and Social Issues
• Advertising: Nature and Impact
• Principles and Practices of Marketing
• Marketing Theory
• Research Methods and Management I
• Research Methods and Management II
• Dissertation
Option modules (one from the following):
• The International Context of Mass Communication
• News Management, Communication and Social Problems
• Advertising and Cultural Consumption
• Technology, Culture and Power: Global Perspectives
• Film as Mass Communication
• The Digital Economy
• International Political Communication
• Global Cinema
教学与评估 Teaching and Assessment：
Teaching is by a combination of lectures, seminars and tutorials. Assessment is by means of essays, research methods assignments and a dissertation of 15,000-18,000 words.