入学要求 Requirement：
学术要求：A good Honours degree (2:1 or equivalent) in a related discipline, including management, marketing, psychology, economics, English literature, sociology, media and the arts.
英语要求： IELTS Overall score 7.0. No section less than 6.0
学费 Tuition Fee：2011/2012 £15,000
课程特征 Course Features：
The MSc Marketing draws upon the unique expertise the School has in the areas of marketing and society, consumer behaviour, services, psychology and branding. It is especially relevant for those seeking a career as a marketing professional equipped with an understanding of how marketing and consumption work at the individual level and across society. Many of the course materials such as lectures, seminars and research data will be provided in a downloadable format.
The programme will develop your understanding of the theory of marketing as well as a broad range of managerial skills and knowledge for contributing to a global economy. The core modules are augmented by specialist optional modules to enable you to build up a knowledge base to suit your individual interests.
课程内容 Course Content ：
Total credits required: 180
Compulsory modules
• Dissertation (30)
• Consumption, Markets and Culture (30)
• Marketing Analysis and Research (15)
• Marketing Strategy (15)
• Advanced Marketing Seminars (15)
• Understanding Consumer Behaviour (15)
Option modules
Four from:
• Advertising and Consumer Psychology (15)
• Brand Communication (15)
• Crisis, Change and Creativity in Organisations (15)
• Entrepreneurship: New Venture Development (15)
• Ethical Issues in Marketing (15)
• Internet Marketing in the Information Society (15)
• Marketing Theory (15)
• Principles of International Business (15)
• Readings in Services Marketing (15)
• Service Operations and Marketing (15)
• Tourism and Marketing (15)
评估 Assessment：
Modules are assessed through a mixture of group work, coursework, project work and examinations; the weighting of each of these components will vary according to the academic requirements of the module. Examinations are normally held at the end of the module, in January and May/June.