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华威大学市场营销与战略硕士课程
课程类型: 硕士课程
市场营销硕士
学校名称: 华威大学 University of Warwick
学校位置: 中部西区
课程长度: 12个月
开学日期: 9月
华威大学 University of Warwick
www.warwick.ac.uk
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入学要求Entry requirements:
 
学术要求
We expect one of:
• A first- or upper second-class honours bachelor's degree from a United Kingdom university
• The equivalent from an overseas university
• a professional qualification which we judge to be at a comparable level.

Background
First degrees are typically, although not exclusively, in a subject such as economics, business/management, engineering, psychology, geography, sociology, or political science. If you have an arts degree you may also be considered, providing you can clearly demonstrate strong analytical skills.

We gauge your analytical ability from your first degree although we may also request further evidence. As most analytic consulting involves different forms of quantitative analysis, you must be comfortable with numbers. Candidates may in some circumstances be required to take the GRE. If you are asked to take the test, please make an early application and arrange for your results to be sent directly to WBS.

If your background is mathematics, statistics, or the sciences you can still apply to us, but you may also wish to consider our MSc in Management Science & Operational Research.
 
英语要求:
If English is not your first language, you must demonstrate oral and written fluency in English. We accept:
• IELTS test score of at least 7.5
• TOEFL test score of at least 630 (paper-based), 267 (computer-based), or 109 (internet-based).

We will require your language certificates as evidence. Ideally your test should be less than two years old.

学费 Tuition Fee:The fee for 2011-2012 overseas students is £16,500 full-time

 
课程特征 Course Features:

The first of its kind in the UK, this course covers the skills, methods, and tools needed to address complex organisational situations and enable better decision-making. Our experienced and international faculty will help you build your problem structuring, decision analysis, and systems modelling skills – everything you need to get a head start in a career in consultancy. Our graduates go on to work all over the world in a variety of roles, mostly business analysts and consultants in a range of sectors and functions. Companies include: Abbey, Accenture, British Airways, Deloitte, Ernst & Young, HSBC, IBM, Procter & Gamble, PwC and Virgin Media

 
课程内容Course content:
 
Core modules
Particular aspects of operational research and management are crucial to a successful career in consultancy or business analysis. Our core modules are shared with our sister course, our MSc in Management Science & Operational Research. This is because the two fields overlap although each course takes a different slant through the elective modules available. Our MSc in Business Analytics & Consulting focuses much more on strategic modelling and analysis. During our course you will gain the skills, methods, and tools needed to address complex organisational situations and enable better decision-making.

Core modules
• Analytic Consulting
• Business Statistics
• Foundations of Management
• Management Science & Operational Research Techniques
• Spreadsheet Modelling

Elective modules
Elective modules enable you to gain expertise in areas that are of particular interest to you. You will choose five from a selection. Modules usually available are shown below.
• Advanced Data Analysis
• Decision Analysis Consulting
• Financial Analysis for Management
• Forecasting.
• Organisational Performance Analysis
• Simulation Methods
• Soft Systems Analysis Consulting
• Strategy Analysis
• Supporting Strategy: Frameworks & Methods
• Financial Analysis for Management
• Simulation Methods.
 
The choice of elective modules is dependent on student demand and staff availability.

 
其他 Others

Careers
We encourage you to use the facilities and expertise of the University of Warwick Careers Centre. Take advantage of their expertise and services including workshops, employer liaison, vacancy searches, information, and advice.

Organisations are consistently impressed by the calibre of students we offer for sponsored consultancy projects. Many students on WBS courses have secured positions through their industry-based consultancy project, before they even graduate. Our graduates work all over the world.

• Smith Williamson - Tax Trainee
• HSBC - Research Analyst
• Food Standards Agency - Financial Accountant
• PWC - Associate
• Global Analytics - Analyst
• UK Government - Government Economics Service
• Virgin Media - Analyst
• Ernst and Young - Consultant
• Boston Consulting Group - Consultant
• LEK Consulting - Consultant
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