入学要求 Requirement：
学术要求： Applicants should have a first or second class Honours degree (or equivalent qualification) in Business or Marketing.
A limited number of places may also be available to applicants who can demonstrate that their past work experience warrants direct entry to this programm
英语要求：Applicants must also provide evidence of excellent English language abilities, either achieving a minimum score of 6.5 for IELTS, or 600 for TOEFL.
学费 Tuition Fee：£14000（2012/13）
课程特征 Course Features：
The programme produces graduates with a sound grasp of marketing principles and practice, with emphasis on marketing relationships in the international environment. Students receive high level training in the skills of international marketing to be applied for the benefit of their own organisation, employers and their national economies.
课程内容 Course Content ：
Stage 1: Core Course Modules
International Marketing Strategies and Management
Provides an understanding of the main theories of company internationalisation, the alternative strategies for entering and developing international markets, and key aspects of international marketing mix.
International Marketing Planning and Control
Examines the international marketing key concepts of Planning and Control including strategic management, environmental scanning, critical data analysis, financial analysis, evaluation and control.
Cross Cultural Buyer Behaviour
Provides an understanding of the main theories of buyer behaviour and the application of these, across different cultures, for the development of successful marketing strategies.
International Marketing Research
Gives an appreciation of the importance of international marketing research, the research process and the approaches and techniques most commonly used.
During Semester 1, students will also undertake a technical, non credit bearing module known as Key Skills.
Subjects covered will include:
•Different written styles; from essay to executive report writing
•How to write a literature review
•Presentation skills
•Issues of plagiarism
Stage 2: Elective Module Choice
The second semester offers students the opportunity to choose a range of subjects tailored to individual interests. This breadth of choice reflects the Department s extensive interests in most facets of marketing. You will choose six elective modules from a choice of up to twenty. The range varies from year to year but it is anticipated that those listed on the right will be offered:
Electives (Four to be chosen)
•Area Studies (e.g. Strategies in Emerging Markets)
•Brand Management and Strategy
•Business Ethics and Corporate Social Responsibility **
•Business to Business Marketing
•Contemporary Consumers **
•Corporate Identity Management **
•Customer Management 1:
Relationships and Customer Loyalty **
•Customer Management 2:
International Customer Relationship Management (CRM) **
•Data Mining for Customer Management ^^
•E-Commerce **
•Entrepreneurial Marketing **
•Export Marketing **
•Global Supply Chain Management
•Integrated Marketing Communications **
•International Product Innovation
•International Services Marketing
•Marketing and Sustainability in the Age of Globalisation **
•Marketing Metrics **
•Sector Studies
(e.g. Telecoms, Music, Sports Marketing) Retail Marketing
Stage 3
“Marketing works”-the International Marketing Project
Stage 4
Dissertation
教学与评估 Teaching and Assessment：
Assessment methods vary between core and elective classes. Assessment for core classes is normally one three hour examination worth 60% and continuous assessment worth 40%. Elective classes have no examination and are assessed in a variety of ways using continuous assessment.