入学要求 Requirement：
学术要求：A good upper second class honours degree or equivalent in any subject
英语要求：For non-native English speakers, IELTS 7.0 or equivalent is required.
学费 Tuition Fee：2012/2013 £15,000
课程特征 Course Features：
This programme will provide you with a comprehensive knowledge of the issues, theories and the working practices connected with the dynamic and increasingly important field of marketing in the global business arena. It will be attractive for both graduates and professionals who are interested in a career in marketing, or who wish to widen their knowledge and competencies in this field.
课程内容 Course Content ：
Core modules
•State, Market and Society - Concepts and Critique
•International Marketing Communications
•International Marketing
•Brand Management
•Understanding Consumer Behaviour
•Research Methods for Business and Management
•Dissertation
Option modules
•Organisation Theory
•Qualitative Research Methods
•Quantitative Research Methods
•Innovation and Global Competition
•Multinationals and Global Business
•Knowledge and Innovation Management
•E-Marketing
•Occupational Psychology
•Public Advocacy Marketing
教学与评估 Teaching and Assessment：
Assessment takes a number of different forms including coursework essays, assignments and presentations, and examinations that take place in May or early June. Students must achieve an overall pass in the taught element in order to progress to their dissertation which must also be passed for a degree to be awarded.
Disertation
You will also be assessed on a 10,000 word dissertation. Students are currently researching a range of topics for their dissertations including:
•International Brand Management
•Stakeholder theories