入学要求 Requirement：
学术要求：
•Applicants for Advertising and Marketing should have a good first degree or equivalent in a subject other than a marketing specialisation. In exceptional circumstances, applicants without a first degree will be considered on the basis of their relevant work experience and potential for benefiting from the programme.
•International applicants may be asked to take GMAT, in which a score of at least 600 and an AWA of 4.0 are required.
英语要求： IELTS scores of 6 or more in each section and an overall score of 6.5 are required
学费 Tuition Fee：2011/2012 £14,750
课程特征 Course Features：
The MA in Advertising and Marketing is a recognised postgraduate qualification that is valued for careers in advertising management, promotions and sponsorship management, media planning, Internet marketing, public relations and corporate communications, and brand management. The qualification also provides a sound basis for postgraduate research.
The programme provides exposure to advanced advertising and marketing concepts, knowledge and skills, which have practical application in the workplace. It is delivered by highly qualified teaching staff with research and consultancy expertise in marketing. This is complimented by support for your personal development through cooperative and participatory approaches to learning, and opportunities to share your ideas and experiences with students from a range of backgrounds, cultures and countries.
课程内容 Course Content ：
Compulsory modules (150 credits)
Semester 1
Consumer Behaviour and Mass Communications
Marketing Communications
Marketing Strategy
International Marketing
Interpersonal Communications
Semester 2
Media Policy
Relationship and Direct Marketing
Public Relations and Corporate Communications
Sales Promotion and Sponsorship
Internet Marketing
PLUS
Dissertation (30 credits)
or
Consultancy Project (30 credits)
Total 180 credits