入学要求 Requirement：
学术要求：The entry requirements for this course are normally one of the following:
- A good Honours degree in any subject (normally not a business-related subject).
- An equivalent professional qualification.
- Admission will be given to practising managers with relevant experience and academic potential to achieve the award on an exceptional basis.
英语要求：
学费 Tuition Fee：2011/2012 £11,500
课程特征 Course Features：
This course is designed for students who have not previously studied business but who would like to work in a marketing related field. In addition to developing your knowledge of marketing, the course provides a core body of management and professional skills which will allow you to work effectively in a business or public sector organisation.
As part of the broader Management MSc suite of courses, the Marketing option covers all the vital areas of business including marketing, finance, operations, people management and strategy. The knowledge and skills that you acquire in these subjects will be invaluable in your working life. You can then choose to tailor your degree towards particular marketing specialisms from our broad range of contemporary marketing modules.
课程内容 Course Content ：
Core modules:
Term 1
-Principles of Marketing
-Managing Finance
-Introduction to Project Management
-Specialist marketing option
Term 2
-Strategic Management
-Human Elements of Project Management
-Research Methods and Techniques or Introduction to Project Consultancy Skills
-Specialist marketing option
Specialist marketing options include:
-International Marketing
-International Trade Operations
-Direct and Relationship Marketing
-Public Relations and Sponsorship Management
The final element of study is either a research based dissertation or a work based project based on a marketing subject of your choice. This allows you to shape your degree to meet your own professional interests.
教学与评估 Teaching and Assessment：
The varied subject modules are studied in a range of ways including seminars, tutorials, lectures and case studies. Modules have different teaching and assessment strategies with some based on individual work and others on group work.
All teaching and assessment is grounded in real-life situations and, where possible, live projects are incorporated into the teaching and use is also made of guest speakers. The development of your professional management skills is also a priority.