入学要求 Requirement:
•学术要求: An Honours degree at 2.1 or above in a related discipline. Applicants with a degree in another subject may be considered, depending on the strength of the application.
OR
•Equivalent qualifications
OR
•Relevant and quantitative industrial experience for a minimum of three years
英语要求:IELTS 7.0 with a minimum of 6.0 in any one paper
学费 Tuition Fee:2011/2012 £13,300
课程特征 Course Features:
The MA Strategic Fashion Marketing provides a learning environment in which business graduates can develop both creative and strategic skills in fashion marketing and management. It has an established record of recruiting high calibre international and home/EU students who predominately go on to develop successful middle management fashion marketing careers across the fashion industry spectrum
课程内容 Course Content :
Weeks 1-22: Master’s Project Proposal (20 credits); Contextual Studies (20 credits);
Weeks 1-12: Fashion Business Strategy (20 credits); Fashion Brand Marketing (20 credits);
Weeks 13-22: International Marketing and Retail Strategies (20 credits); Marketing Communications (20 credits)
Weeks 23-30: Master’s Project Planning;
Weeks 31-45: Master’s Project (60 credits);