入学要求 Requirement：
学术要求：First- or upper second-class honours degree from a UK university, or equivalent overseas/professional qualification
英语要求：IELTS 6.5
学费 Tuition Fee：2011/2012 £13,200
课程特征 Course Features：
Digital marketing, which forms a significant foundation of e-commerce, is totally pervasive in marketing today both in terms of the use of transactional data and digital communications. Consequently, there are demands for new knowledge and skills by marketing professionals. This MSc is particularly suitable for students who have previously studied marketing at undergraduate level and who wish to develop a deeper understanding of the tools and techniques available to marketers today.
课程内容 Course Content ：
Core modules: Consumer insight; Data-driven marketing; Information systems strategy; Innovation and creativity; Digital marketing communications; Introduction to marketing; Key personal skills; Strategic marketing decisions; Strategic marketing intelligence; Web analytics; Web applications
Plus: Dissertation
教学与评估 Teaching and Assessment：
Essays, case studies, presentations, coursework, examinations, dissertation
职业机会 Career Opportunities：
Digital marketing roles in a range of industry sectors, consultancy, web design and general management