入学要求 Requirement：
学术要求： Applicants should usually hold a Bachelors degree (UK Lower Second/2.2 or above) or equivalent qualification from a recognised British/overseas university. Every applicant is assessed individually on their own merit. Higher level professional qualifications may also be accepted. Relevant work experience could be an additional benefit where applicants have not reached the standard entry requirements, although it is not an admissions requirement for this particular degree programme.
英语要求：Non-native speakers of English will normally be required to have IELTS 6.5 or above (or equivalent).
Please note that the University of Surrey offers English language programmes and is also an IELTS Test Centre.
学费 Tuition Fee： 2011/2012 12650pounds
课程特征 Course Features
Retailing is a highly significant economic activity on both a national and international scale. The School of Management recognises this in offering an MSc designed for those looking to develop their knowledge of the theory and practice of retail marketing and its application in the international business environment.
The programme also enables you to develop your knowledge of business management more generally. It reflects the demand for highly qualified managers from a rapidly internationalising retail sector and one in which the competitive significance of advanced retail marketing practices is increasingly acknowledged. It is highly relevant for future managers in retail and related professional services working in both developed and developing business environments.
The programme consists of six compulsory modules, two optional modules from a range of five, and a dissertation.
课程内容 Course Content ：
Compulsory Modules
International Human Resource Management
This module looks at the contribution that the HR function can make in the international environment. It is primarily directed towards multinational corporations. The topics covered include international recruitment and selection, international performance management and employee relations in multinational firms.
International Retail Marketing
This module uses theory and case studies to assess and analyse the impact and importance of marketing for international retail businesses.
International Retailing
This module is designed to help you to understand the extent and nature of retail internationalisation and to critically evaluate related theories and conceptualisations.
Relationship Marketing
Relationship marketing (RM), including customer relationship management (CRM), is a very current topic in marketing and as such needs to be delivered to marketing students who are about to take up occupations where the concepts and approaches need to be fully understood.
Retail Buying and Merchandising
This module evaluates the role and nature of buying and merchandising strategies in meeting objectives (both financial and non-financial) of retail organisations. It examines specific management applications utilised in meeting product and service criteria set by the retail mix.
Dissertation
The dissertation is the final element of the programme which provides an opportunity for a sustained period of research. It allows you to concentrate on a topic that is of particular interest to you and it draws upon a range of different aspects of the taught programme. It also gives an opportunity for you to work on your own with individual supervision.
Research Methods
This module is designed to provide you with the fundamentals of research practice. The module introduces you to the process of research project formulation and the key elements of research design for your research study and dissertation.
Optional Modules
Financial Management
This module encourages the ability to think across management disciplines and appreciate the significance of the fiscal implications of decisions. It enables you to apply accounting principles and financial theory to decision making in modern business organisations.
International Marketing Investigation
This module provides an opportunity to apply the theoretical knowledge acquired during the programme to a set problem of international marketing with a view to supporting reasoned choices.
Marketing Communications
This module provides a comprehensive framework for understanding marketing communications within an international arena, introducing concepts, issues and the theory and practice of marketing communications (marcoms) and integrated marketing communications (IMC).
Marketing Research
This module focuses on the critical aspects of marketing research theory and practice to support and improve marketing management practice in an international context.
Technology-enabled Marketing
This module provides you with a comprehensive framework for understanding the contextual, strategic and operational issues involved in the application of ICT to marketing (including databases, the web and mobile technologies).
教学与评估 Teaching and Assessment：
Academic Support
The School of Management prides itself on its high teaching standards, research excellence, employment record, international reputation and flexible teaching methods, and has an outstanding group of academics committed to education.
Throughout your time at Surrey you will have access to a range of services and support. The School is committed to developing your study skills through a variety of different teaching methods and tutorials. In addition, our learning resources are second to none.
其它信息 Other Information：
Facilities and Equipment
You will work in the state-of-the-art School of Management building which is wireless networked and has well-equipped computer laboratories, dedicated high-quality seminar rooms and a 400- seat auditorium.
When students wish to relax and meet friends, the School offers a purpose-built student common room, its own coffee shop and the Lakeside Restaurant which operates as a professional business but is also a fundamental part of the School’s Hospitality Management programmes.
Probing Commerce – the Retail Research Group
The Retail Research Group, based in the University of Surrey’s School of Management, conducts research into strategic and operational management and planning and policy issues relating to retailing and consumption.
Members are also actively involved with industry and practitioners through a number of links which include consultancy projects, executive classes, speaking at industry conferences and events, and supplying media commentary.
The Retail Research Group also supervises doctoral students studying for a PhD in the area of retailing. Current topics include the role of concept flagships in the process of retail internationalisation.
A wide range of experience
Members of the Retail Research Group have significant experience in a raft of issues relating to retailing. Specific interests include:
Evolution of retail systems
International retailing
Landscapes of consumption
Retail-led urban regeneration
Retail location management
Retail marketing
Retail regulation and planning
Retail restructuring and strategy
Shopping centres
Supply chain management
Town centre management
Research Case Study: Leading Research into Retail Globalisation
A current Advanced Institute of Management Research (AIM) project is focused on developing a deeper understanding of the concept of innovation in services, and particularly how innovation works in one of Britain’s most successful service sector companies, Tesco plc.
The project, led by Professor Michelle Lowe of the University of Surrey, examines Tesco’s market entry into the west coast of the United States from 2007 via the development of a network of ‘convenience format’ stores, Fresh & Easy Neighborhood Markets.
Tesco has become one of Britain’s most successful global firms. By 2010 more than 60 per cent of the company's operating space is outside its UK home market. But Tesco’s US venture is unusual, both in terms of the innovatory aspects of market entry (small format, local, convenient) and the reversal in the conventional direction of knowledge transfer within the industry (innovation in retail has historically flowed from the US to the UK).
Professor Lowe's research on Tesco is providing critical insight and analysis which will further understanding of service innovation and hopefully benefit other firms in the longer term.