入学要求 Requirement：
学术要求： A First or Upper Second Class honours degree (or international equivalent) that must include courses in at least four different Business areas; these would normally include Marketing and Business Strategy.
英语要求：• IELTS (academic): A minimum score of 7.0 with a minimum score of 6.5 in writing and speaking
• TOEFL (internet based): A minimum overall score of 100, with a minimum score of 24 in writing and 24 in speaking.
学费 Tuition Fee：2012-13 £19,950
课程特征 Course Features：
The new MSc Strategic Marketing is an innovative one-year programme that will give you all the skills you need you for a successful career in marketing.
You will gain a thorough understanding of advanced marketing practice and strategy through a syllabus that has direct relevance to modern business. Not only will you learn the fundamentals of marketing, with a strong emphasis on project work informed by the latest research, you will also develop your knowledge of the digital world and the possibilities it presents for marketing.
课程内容 Course Content ：
Core courses
•Marketing Fundamentals
•Consumer Behaviour
•Branding
•Digital Economy
•Marketing and Innovation
•New Challenges in Marketing I
•Online Technology in Marketing (online course)
•Relationship Marketing
•Digital and Interactive Marketing
•Services Marketing
•Pricing
•Market Analytics
•New Challenges in Marketing II
•Entrepreneurship
•Marketing Plan Competition
•Marketing Consulting Project
•Marketing Essay