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纽卡斯尔大学电子商务(电子营销)硕士课程
课程类型: 硕士课程
市场营销硕士
学校名称: 纽卡斯尔大学 Newcastle University
学校位置: 东北地区
课程长度: 12个月
开学日期: 9月
纽卡斯尔大学 Newcastle University
www.ncl.ac.uk
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入学要求 Requirement:

学术要求:Full entry requirements
Normally an upper-second-class Honours degree or international equivalent. If you hold a non-standard qualification, and/or have relevant work experience, please contact the School and speak to the Degree Programme Director before you apply.

英语要求:Applicants whose first language is not English require IELTS 6.5 or equivalent, with no less than 6.0 in any element. No computer programming experience is required.

学费:International: full time 2011/2012   £14840


课程特征 Course Features:
This programme is aimed at graduates of all disciplines who are interested in a management career with a strong emphasis on e-business, and in particular on e-marketing within this context. On completion, we expect graduates to bridge the gap between managers who may lack the technical expertise of computer scientists, and computer scientists who may lack business management expertise.

 
课程内容 Course Content:

The programme comprises compulsory modules (70 credits), specialist optional modules (50 credits) and a dissertation (60 credits).
Compulsory modules (which are undertaken by all E-Business students, including those on the partner E-Business and E-Information Systems degrees), cover the fundamentals of e-business management including: understanding organisations; computer environments; and e-business. You also attend an advanced seminar series. Specialist optional modules include: principles of e-marketing; international marketing; e-marketing; and research methods.

 

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