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爱丁堡大学营销与商务分析硕士课程
课程类型: 硕士课程
市场营销硕士
学校名称: 爱丁堡大学 University of Edinburgh
学校位置: 苏格兰
课程长度: 12个月
开学日期: 9月
爱丁堡大学 University of Edinburgh
www.ed.ac.uk
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入学要求 Requirement:

学术要求:A good honours degree or equivalent with an excellent or very good classification from a good university in business and management-related subjects.

英语要求: IELTS score of 7 or above is required

学费 Tuition Fee:2011/2012     £14,800

 
课程特征 Course Features:

Aimed at graduates from a general business or management-related discipline, the programme provides students with a more quantitative approach to marketing and the knowledge and practical skills required for a career in marketing and business analysis.
A strong academic base, passionate faculty and international cohort will ensure a rewarding student experience in our city-centre campus. The school has widespread industry links and students will have exposure to a range of guest speakers.

 
课程内容 Course Content :

The MSc in Marketing and Business Analysis runs for one calendar year, starting in mid-September. At the start of the programme, you undertake four core courses in Semester 1. These are the foundation upon which the whole MSc is built and ensures a common basis of knowledge across the different areas.

In Semester 2, you also begin to tailor your studies towards your career interests, through the selection of your four option courses.
Finally, your MSc dissertation brings all of the year’s learning together in a piece of work unique to each student.

Semester 1
Induction
Marketing Management
Marketing Decision Analysis
Business Statistics and Forecasting
Marketing Research

Semester 2      
Option Course**
Option Course**
Option Course**
Option Course**
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