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赫瑞·瓦特大学国际市场营销硕士课程
课程类型: 硕士课程
市场营销硕士
学校名称: 赫瑞瓦特大学 Heriot-Watt University
学校位置: 苏格兰
课程长度: 12个月
开学日期: 9月
赫瑞瓦特大学 Heriot-Watt University
www.hw.ac.uk
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入学要求 Requirement:

学术要求: Applicants should hold a good (first or second class) Honours degree, or its non-UK equivalent, in a business or management subject from a recognised British or overseas university.

英语要求:International students are required to have an IELTS score of 6.5 (with no section lower than 6.0), or a paper-based TOEFL score of 577.

学费 Tuition Fee:2011/2012    £12,900

 
课程特征 Course Features:

Our new MSc International Marketing programme is designed to develop advanced management competencies, alongside specific marketing knowledge, enabling you to remain competitive within the global marketplace and the changing world of marketing in the international business context.

The programme acknowledges the changing role of international marketing, blends contemporary and traditional practice, and gives you the required knowledge and skills to adopt an integrated approach toward creative problem solving and strategic decision making in marketing management.

 
课程内容 Course Content :

Semester 1
1.International Strategic Marketing Management
2.Integrated International Marketing Communications
3.International Contemporary Consumers
4.International Business

Semester 2
1.Research Methods for International Marketing
and three from:
•International Brand Management
•Corporate Social Responsibility for Marketing
•Digital Marketing
•International Trade Law
•Supply Chain Improvement & Control

 
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