入学要求 Requirement：
学术要求：At least an upper second-class degree or postgraduate diploma from a UK university or equivalent.
英语要求： IELTS 6.5 with no less than 6.0 in any band
学费 Tuition Fee：2011/2012 £14,010
课程特征 Course Features：
This programme is designed for graduates wishing to start, or further develop, careers in marketing. It explores the principles, theoretical concepts and practice of marketing with particular emphasis on contemporary issues and leading-edge marketing thinking.
课程内容 Course Content ：
The programme involves six taught modules, including four core modules (Consumer Behaviour, Marketing Management, Marketing Research and Marketing Strategy) followed by a number of specialist modules such as Retail Marketing, Strategic Brand Management, E-Marketing, Sustainability and Marketing Communications. You will also undertake a substantial research dissertation on a marketing topic of your choice. Recent dissertations have included investigations in areas such as interactive marketing, marketing communications and retail marketing.
职业前景 Career Prospects：
Recent graduates from our two conversion programmes (MSc Marketing and MSc International Marketing) have gone on to work in a wide range of careers in companies such as Microsoft, Ogilvy & Mather, American Express, Accenture, Whitbread, Beiersdorf, DaimlerChrysler, AstraZeneca, Tesco, AC Nielsen, Mazda Motors, Leo Burnett, Nissan, both in the UK and in their home country for returning international students.
For this programme, you do not need previous formal education in marketing. The programme is recognised by the ESRC for research training, and also has exemptions from parts of Chartered Institute of Marketing Professional Diploma.