入学要求 Requirement：
学术要求：At least an upper second-class degree or postgraduate diploma from a UK university or equivalent.
英语要求： IELTS 7.0
学费 Tuition Fee：2011/2012 £14,010
课程特征 Course Features：
Designed for recent graduates or practising managers who are already familiar with basic marketing concepts, this programme will enable you to develop advanced knowledge and understanding of contemporary and complex strategic challenges facing marketers, and to deepen your insights in the theory and practice of specialist aspects of marketing.
课程内容 Course Content ：
Late September:
•MSc Strategic Marketing and Consulting Induction programme (one week)
October - December:
Core Modules
• Strategic Management
• Contemporary Issues in Strategic Marketing
• Marketing Analytics
January – April:
Core Modules
• Consultancy Skills and Practice
• Business Strategy Simulation
• Research Methods for Dissertation
Elective Modules*: Choose 2 or 3**:
• Strategic Brand Management
• Marketing Communications
• Product and Innovation Management
• Services Marketing
• Strategic Environmental Sustainability
• Business-to-Business Relationships
• Retail Marketing
• E-marketing
May – June: Exams for Semester 2 subjects
July – September: Strategic Marketing and Consulting Research Dissertation
职业前景 Career Prospects：
Consultants provide an advice service to help you realise your career objectives. Students and alumni can book one-to-one appointments to discuss their career plans. These appointments commonly focus on:
• Career Review and Objective-setting
• Job seeking strategies
• CV Review or Application Advice
• Interview and Selection Advice
• Working in the UK
• International Work Enquiries