入学要求 Requirement：
学术要求：A good Honours degree in business & management or equivalent.
英语要求： IELTS 6.5 (with no subtest less than 6)
学费 Tuition Fee： 2011/2012 £13,750
课程特征 Course Features：
The Masters in International Strategic Marketing is a new specialist programme, building on your general foundation in business/commerce and management. It is designed to develop the skills, knowledge and understanding required by marketing professionals operating in today’s highly globalised and competitive world.
•You will develop the ability to analyse, evaluate and manage market opportunities within an international context and prepare for a career in both large and smaller enterprises.
•You will gain expertise in international marketing, including strategic thinking, financing your market plan, and all the skills required to become a success in your chosen international marketing career.
•You will have the opportunity to interact with business people, University staff and your colleagues to increase your knowledge of markets and marketing; and will gain an in-depth understanding of current issues and controversies in the global business environment.
课程内容 Course Content ：
You will participate in a research-led programme with courses that develop your competence in sound strategic marketing planning.
Core courses
•Global business environment
•International strategic management
•International marketing management
•Business finance
•Consumer behaviour
•Marketing communications
•Market planning and decision making
•Analytical problem solving in Market Futurecast
•Marketing foresight-a series of seminars
•Global business simulation
•Research methods.
Optional courses
•International brand management
•E-commerce
•Export marketing
•Advanced analytical problem solving in markets
•Business ethics
•Knowledge economy
•Internationalisation of small and medium-sized enterprises.
职业前景 Career Prospects：
As a graduate you will have all the skills and attributes to pursue strategic marketing and business analyst roles with international and multinational organisations.