入学要求 Requirement：
学术要求： A good honours degree (2.1 or above) typically in a business-related subject. Applications from social science graduates or mature candidates with non-standard qualifications but with considerable occupational experience are also welcome.
英语要求：
•IELTS: 6.5 (min 6 in all areas)
•TOEFL Paper test: 580 (TWE 4.5)
•TOEFL Internet test: 92 (R20, L20, S20, W20)
学费 Tuition Fee：2011/2012 £12,650
课程特征 Course Features：
This course is designed for anyone wishing to become a marketing professional and/or undertake research in an academic, consultancy or commercial setting. Those already working in marketing and seeking a postgraduate qualification focused on Marketing (rather than a more generalist Master’s, such as an MBA) will find great value in the course.
This programme of study offers excellent preparation for a career in marketing or an associated field or helps those who are already employed in such an area to develop their careers further.
课程内容 Course Content ：
Core Modules
Marketing Communications
Main topics of study include: the process, theory, social impact and ethics of an advertising campaign; the role of advertising in the marketing mix; the key terms and concepts associated with marketing communications and a grounding in its critical and theoretic aspects; knowledge of key characteristics of the target audience, customer dynamics in a given context, marketing information and the influence of product positioning in order to critically discuss how integrated marketing communications campaigns and activities are planned and managed; advertising’s visual phenomenon.
Strategic Marketing Management
Main topics of study include: marketing environment, buyer behaviour, segmenting, targeting and positioning, marketing research, branding, service/retailing, price, place, promotion; marketing strategy process, marketing audit (internal), portfolio analysis, strategic options, PLC and value chain, IMC, innovation, relationship marketing, implementation and control.
Business Planning
This module aims to promote an integrative understanding of the challenges and opportunities involved in business planning through practice.
International Marketing
Main topics of study include: international marketing; the potential market assessment; the global strategic position; building and sustaining the global position; the international marketing plan; country selection/target market, branding, e-commerce.
Understanding Business and Management Research
Main topics of study include: the notion of research and the issue of knowledge claims; the role of theory in management and business domain; epistemology and ontology assumptions in positivism and social relativism/constructivism; empiricism;
Dissertation
There are few prior constraints on the definition of the subject(s) to be researched, provided that it is: amenable to enquiry, with a realistic expectation of reaching a meaningful conclusion; sufficiently focused to allow its completion within the specified timescale; of appropriate intellectual depth; relevant to the Masters programme followed.
Elective (one from)
Global Diversity Management
This module provides an insight into Global Diversity Management by examining how organizations plan, coordinate and implement a set of management strategies, policies, initiatives such as training and development activities that seek to accommodate diverse sets of social and individual backgrounds, interests, beliefs, values and ways of work in organizations with international, multinational, global and transnational workforces and operations.
International Business Ethics and Corporate Governance
This module focuses on business ethics and corporate governance in the international context. Both areas will be addressed from the perspective of the dual ‘business’ models of the shareholder and the stakeholder approaches.
Knowledge Management, Social Networks and Innovation
This module explores the intersection between knowledge, social network technologies and innovation.
教学与评估 Teaching and Assessment：
Taught modules are assessed either wholly by coursework or by course work and formal examination.
Examinations normally feature in second term modules only. Dissertation research typically involves original research into a business and marketing policy problem or issue of the student's choice.