入学要求 Requirement：
学术要求：Minimum 2:1, or approved professional qualification
英语要求：IELTS 7.0 (with no less than 6 in each part)
学费 Tuition Fee：2011/2012 £14050.00
课程特征 Course Features：
Accredited by the Chartered Management Institute
This course is designed for graduates from any discipline. You'll gain appropriate knowledge and skills for a career in marketing management.
课程内容 Course Content ：
Core modules
• Marketing Management
• International Marketing
• Marketing in the Creative and Cultural Industries
• Branding
• Sales and Distribution Management
• Contemporary Marketing Practice
• Consumer Behaviour
• Integrated Marketing Communications
• Market Research Methods
•Dissertation
教学与评估 Teaching and Assessment：
Teaching
• Lectures
• Seminars
• Case studies
• Group work for collaborative learning
• Web-based discussion groups
Assessment
• Individual assignments
• Group projects
• End-of-semester examinations
• Dissertation