入学要求 Requirement:
学术要求: Good honours degree, or qualification equivalent to, in a related subject, and preferably including some marketing.
Applicants with relevant education and work experience may also be considered.
英语要求:IELTS 6.5 or equivalent.
学费 Tuition Fee:2011/2012 £12,900
课程特征 Course Features:
Developed in partnership with the fashion retail visionary, George Davies, who has founded three hugely successful fashion retail businesses (Next, George @ Asda, and per una for Marks & Spencer), our MSc International Fashion Marketing focuses on all aspects of the fashion retail experience, from design right through to the shop floor.
课程内容 Course Content :
Semester 1
•New Product Development
•Retail Marketing 1: Understanding the Fashion Consumer
•Retail Marketing 2: Fashion Brand Management
•Strategic Retail Management
Semester 2
•Fashion Business Development
•Fashion Buying and Merchandising Management
•Fashion Marketing Communications
•Retail Logistics
Over the summer months students undertake a dissertation.