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赫瑞·瓦特大学国际时装营销硕士课程
课程类型: 硕士课程
市场营销硕士
学校名称: 赫瑞瓦特大学 Heriot-Watt University
学校位置: 苏格兰
课程长度: 12个月
开学日期: 9月
赫瑞瓦特大学 Heriot-Watt University
www.hw.ac.uk
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入学要求 Requirement:

学术要求: Good honours degree, or qualification equivalent to, in a related subject, and preferably including some marketing.
Applicants with relevant education and work experience may also be considered.

英语要求:IELTS 6.5 or equivalent.

学费 Tuition Fee:2011/2012     £12,900

 
课程特征 Course Features:

Developed in partnership with the fashion retail visionary, George Davies, who has founded three hugely successful fashion retail businesses (Next, George @ Asda, and per una for Marks & Spencer), our MSc International Fashion Marketing focuses on all aspects of the fashion retail experience, from design right through to the shop floor.

 
课程内容 Course Content :

Semester 1
•New Product Development
•Retail Marketing 1: Understanding the Fashion Consumer
•Retail Marketing 2: Fashion Brand Management
•Strategic Retail Management

Semester 2
•Fashion Business Development
•Fashion Buying and Merchandising Management
•Fashion Marketing Communications
•Retail Logistics

Over the summer months students undertake a dissertation.

 

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