入学要求 Requirement：
学术要求：A good second class honours degree from a British university or its equivalent; or a postgraduate diploma from a recognised institution; or a relevant graduate level professional qualification.
英语要求：IELTS 6.5
学费 Tuition Fee：2011/2012 £13,950
课程特征 Course Features：
To equip you with current and emerging theories that inform or comment upon the practices of marketing. The course endeavours to provide a stimulating and intellectually demanding environment, in which you are encouraged to engage with the academic literature, case studies, and your peers, whilst reflecting on marketing issues within an international context.
The MSc in Marketing will enable you to develop an interdisciplinary, theorectically informed and practical understanding of marketing to enable you to become an effective and successful leader in a complex and dynamic global marketplace.
课程内容 Course Content ：
You will study seven core modules and then choose two option modules follwed by your 15,000 word dissertation.
Core
•Foundations of Professional Knowledge and Skills
• Principles and Practices of Marketing
• Marketing Theory
• Consumer Behaviour
• Marketing Research
• Product Policy and Innovation
• Branding and Communication
• Research Methods
• Dissertation
Option modules (two from the following – subject to availability):
Finance and Accounting Electives
• Computational Derivative Pricing
• Developments in Business Finance
• Financial Option Pricing
• Fixing Futures: Trading and Other Narratives
• International Finance and Globalisation
• Investment and Portfolio Analysis
• Public Finance
Management and Marketing Electives
• A Critical Enquiry into Consultancy
• Alternative Economies
• Benchmarking
• Branding and Communication
• Business-to-Business Marketing and Supply Chain Management
• Consumption, Society and Culture
• Critical Approaches to HRM
• Critical Perspectives on Corporations and Consumers
• Employee Relations
• Information Technology in Marketing
• International Marketing
• International Organisational Behaviour
• Knowledge Management
• Managing Diversity
• Managing Information: Technology and Systems
• Marketing of Services
• Performance Measurement: Quantitative Approaches
• Project Management for IT
• Retail Marketing
• Shakespeare and Management
• Strategic Human Resource Management
• The Future of Work
• Total Quality Management
教学与评估 Teaching and Assessment：
A mixture of teaching methods is used, including lectures, group work, case study analysis and guided reading. Student performance is assessed through both assignments and examinations.