入学要求 Requirement：
学术要求： Applicants should have a first or second class Honours degree (or equivalent qualification) in a non-business discipline.
英语要求：Applicants must also provide evidence of excellent English language abilities, either achieving a minimum score of 6.5 for IELTS, or 600 for TOEFL.
学费 Tuition Fee：14000英镑（2012/13）
课程特征 Course Features：
The course offers a comprehensive introduction to all aspects of contemporary marketing theory and practice.
课程内容 Course Content ：
Stage 1: Core Course Modules
Strategic Marketing Management
Develops an understanding of the key concepts and frameworks in strategic marketing management, and the implementation of the marketing mix across a variety of environmental contexts.
Consumer Behaviour
Provides an understanding of the main theories of buyer behaviour and the application of these in the development of successful marketing strategies.
Marketing Research
Gives an appreciation of the importance of marketing research, the research process and the approaches and techniques most commonly used.
During Semester 1, students will also undertake a technical, non credit bearing module known as Key Skills.
Subjects covered will include:
•Different written styles; from essay to executive report writing
•How to write a literature review
•Presentation skills
•Issues of plagiarism
Stage 2: Elective Module Choice
The second semester offers students the opportunity to choose a range of subjects tailored to individual interests. This breadth of choice reflects the Department's extensive interests in most facets of marketing. You will choose six elective modules from a choice of up to twenty.
•Area Studies (e.g. Strategies in Emerging Markets)
•Brand Management and Strategy
•Business Ethics and Corporate Social Responsibility
•Business to Business Marketing
•Contemporary Consumers **
•Corporate Identity Management
•Customer Management 1:
Relationships and Customer Loyalty **
•Customer Management 2:
International Customer Relationship Management (CRM) **
•Data Mining for Customer Management **
•E-Commerce **
•Entrepreneurial Marketing
•Export Marketing
•Global Supply Chain Management
•Integrated Marketing Communications **
•Marketing and Sustainability in the Age of Globalisation
•Marketing Metrics
•Product Innovation
•Retail Studies
•Sector Studies
(e.g. Telecoms, Music, Sports Marketing) Retail Marketing
•Services Marketing
Stage 3
“Marketing works”-Industry Project
Stage 4
Dissertation