入学要求 Requirement：
学术要求：2.1 (Upper 2nd class hons degree from British University or international equivalent)
英语要求：IELTS 7.0 (no less than 6.0 in any element)
学费 Tuition Fee：2011/2012 £13,900
课程特征 Course Features：
The MSc Marketing is designed for students with some academic background in Marketing and Management Studies who want to enrich and extend their existing knowledge.
The course allows students to acquire a level of marketing knowledge that can either stimulate a career in marketing or equip them for further academic study (for PhD).
课程内容 Course Content ：
The modules in the first semester of this course provide the foundation for a more detailed examination of marketing principles and practice in the second semester, as well as helping you to analyse existing research in the discipline.
You will study the following core modules in order to develop your knowledge and skills relating to Marketing:
• Marketing Management
• Marketing Theory
• Research Methods
• Consumer Behaviour
• Product Market Strategies
One from:
• Further Qualitative Research Methods
• Further Quantitative Research Methods
At least one from:
• Corporate Strategy
• International Marketing
• Management Information Systems
• Marketing Communications
• Marketing Practice
• New Product/Service Development and Management
职业前景 Career Prospects：
MSc Marketing graduates have entered career areas such as Account Management, Business Development, Communication Planning, Corporate Marketing, Management Consultancy, Media Marketing, Public Relations and Sales Management. Some graduates have also gone into self-employment.