入学要求 Requirement：
•学术要求：A good degree in marketing (2:1 or above or its international equivalent) or a business/management degree containing sufficient marketing modules
•英语要求：IELTS: 7.0
学费 Tuition Fee：2011/2012 £160000
课程特征 Course Features
Overview
Programme Description
The Bath MSc in Marketing will deepen and advance your understanding of core marketing theories and concepts whilst providing you with a desirable skill-set valued by the marketing industry.
The Bath MSc in Marketing differs from many other marketing Masters programmes as it has been designed to:
•Draw on the research interests of the marketing faculty and address the three core elements of marketing today: Marketing to Consumers, Marketing to Businesses and Organizations and Marketing and Society.
•Deepen and advance your understanding of core marketing theories and concepts.
•Balance theory with practical application.
•Systematically develop key business skills including group working skills, project management skills and presentation skills.
•Leverage the expertise of nationally and internationally recognised faculty who have successfully published in the world’s top marketing journals and have many years of practical marketing experience between them.
Compulsory Units
MN50358 Research methods for marketing 6 Credits
Semester 1
Compulsory Units
MN50336 Principles of marketing 6 Credits
MN50355 Marketing to consumers 6 Credits
MN50356 Marketing to businesses and organisations 6 Credits
MN50357 Marketing and society 6 Credits
Semester 2
Compulsory Units
MN50360 Strategic brand management 6 Credits
MN50439 Strategic marketing: creating competitive advantage 6 Credits
Optional Units: Select 3 Unit(s) from the following list:
MN50204 Services management 6 Credits
MN50335 Advanced advertising theory 6 Credits
MN50361 E-marketing 6 Credits
MN50406 Financial management for marketing 6 Credits
MN50407 Global marketing 6 Credits
MN50480 Principles of corporate social responsibility 6 Credits
Dissertation Period
Compulsory Units
MN50425 MSc in Marketing dissertation 30 Credits
其它信息 Other Information：