入学要求 Requirement：
学术要求：• A good first degree in a Business related subject from a UK, EC or international institution.
• Other qualifications and experience will be considered on an individual basis.
学费 Tuition Fee：2011/2012 £11,500
课程特征 Course Features：
The Marketing MSc course is designed to both enhance your knowledge and understanding of marketing and develop and equip you with the necessary skills to thrive in a career in marketing. It forms the cornerstone of the Marketing MSc suite of courses and allows a broad approach with a choice of option modules.
This course has been designed for students who have already studied marketing or a related subject who wish to develop cutting edge expertise in marketing. Whilst theoretically robust with an emphasis on applied critical thinking and analysis, this unique Master's course is grounded in real world issues. Throughout the course extensive use is made of real world marketing problems. The focus of this course is the development of the applied marketing leaders of tomorrow.
课程内容 Course Content ：
This course has been designed to capture the essence of what is contemporary marketing whilst giving flexibility in terms of your own subject interests. There are six compulsory modules, which are shared with other routes in the Marketing MSc suite of courses, and two option choices from the list below:
Core modules:
• Approaches to Strategic Marketing
• Behavioural Analysis
• Achieving Customer Engagement
• Integrated Marketing Practice
• Applied Marketing, Intelligence and Insight
• Research Methods
Option modules:
• Direct and Relationship Marketing
• Public Relations and Sponsorship Management
• International Marketing
• International Trade Operations
The highlight of the course is the opportunity for you to study and research a topic area of your choice in the form of a dissertation
教学与评估 Teaching and Assessment：
The varied marketing topics are studied in a range of ways including seminars, tutorials and lectures, case studies etc. Different modules have different teaching and assessment strategies, so some modules are based on individual work and others on group work.
All teaching and assessment is grounded in real life situations and, where possible, live projects are incorporated into the teaching and use is also made of guest speakers.