入学要求 Requirement：
学术要求： • A good first degree in a Business related subject from a UK, EC or international institution.
• Other qualifications and experience will be considered on an individual basis.
学费 Tuition Fee：2011/2012 £11,500
课程特征 Course Features：
Few businesses can afford to ignore international markets and competitors. Whether the global economy is flourishing or not, international markets are increasingly part of any marketing strategy. The MSc International Marketing places particular emphasis on the international dimensions of marketing, both in terms of the need to adapt marketing strategies to international markets and also in terms of the practicalities of operating across different country markets.
Although this course has been primarily designed for students who have already studied marketing or a related subject previously, it is equally applicable for motivated students who have studied a related subject and wish to develop cutting edge expertise in international marketing.
课程内容 Course Content ：
The International Marketing MSc is one of the specialist programmes in the Marketing MSc suite. The course consists of six compulsory modules, which are shared with other routes in the Marketing MSc suite of courses and two constrained option choices.
Core modules:
• Approaches to Strategic Marketing
• Behavioural Analysis
• Achieving Customer Engagement
• Integrated Marketing Practice
• Applied Marketing, Intelligence and Insight
• Research Methods
Students who take the MSc International Marketing route also take:
• International Marketing
• International Trade Operations
The course culminates in the opportunity for you to study and research a topic area associated with International marketing. Previously students have based their dissertations on topics that will help with their career choices or subjects they have enjoyed studying during the course.
教学与评估 Teaching and Assessment：
The varied marketing topics are studied in a range of ways including seminars, tutorials and lectures, case studies etc. Different modules have different teaching and assessment strategies, so some modules are based on individual work and others on group work.
Teaching and assessment is grounded in real life situations and, where possible, live projects are incorporated into the teaching and use is also made of guest speakers.