入学要求 Requirement：
学术要求：Applications will be considered from recent graduates with an Honours degree from an approved university or those with a similar level of qualification gained by other methods.
英语要求：a minimum IELTS score of 7.0 with a minimum of 6.0 in each category (or an equivalent English language qualification).
学费 Tuition Fee：2011/2012 £16,425.00
课程特征 Course Features：
The MSc in Strategic Marketing includes courses covering marketing and strategy theory, strategic marketing management, strategic marketing systems, behavioural aspects of marketing, research in strategic marketing, marketing and society, international marketing and electronic and interactive marketing.
After pursuing the taught modules, students carry out a marketing plan project in order to allow them to understand the application of their new learning in the generation of a marketing plan.
Special Features:
The course is designed to be relevant to a wide range of students from both developed and developing countries with career aspirations in a wide variety of marketing situations.
It provides excellent preliminary training for those who wish to pursue further research for a PhD with a view to an academic or similar research-orientated career.
It provides students with expertise in all aspects of strategic marketing
MSc Strategic Marketing was recently awarded re-accredition by the Federation of European Direct & Interactive Marketers Association (FEDMA).
课程内容 Course Content ：
Stage 1 - The taught component
The taught component comprises of eight compulsory modules:
Semester 1
Marketing and Strategy Theory
Strategic Marketing Management
Strategic Marketing Systems
Behavioural Aspects of Marketing
Semester 2
Research in Strategic Marketing
Marketing and Society
International Marketing
Electronic and Interactive Marketing
Post Spring Semester
Marketing Plan
The development of the marketing plan is a critical part of the programme and indeed important to the role of strategic marketing in an organization.
The aim is to integrate and apply core course concepts, skills and techniques holistically, experientially and in a self-guiding context in order to construct and present a complete marketing plan for the organization.