入学要求 Requirement：
学术要求： •you will require a good Upper Second class honours degree or equivalent professional qualification
英语要求：•evidence of competence in written and spoken English (IELTS overall score of 7.0 with no element under 6.0, or TOEFL IBT score of 100 with no element under 25) if your first language is not English.
学费 Tuition Fee：2011/2012 £14,500
课程特征 Course Features：
Marketing touches all aspects of an organisation and helps shape and direct corporate strategy. The development of world class marketing and sales skills has never been more critical, with a number of economic reports identifying the enhancement of marketing and sales capability as one of the key challenges facing the enterprise sector.
The MA Marketing Management is designed to meet the needs of non-business graduates who have not previously specialised in marketing but now wish to do so. While featuring specialist marketing modules, an understanding and appreciation of other business functions within organisations is also developed.
Based at our purpose-built campus in Stockton, the programme equips graduates with the necessary skills and knowledge to pursue a career in marketing. It is relevant to both the private and public sectors, as well as profit and non-profit organisations, and aims to provide students with an understanding of the concepts and systems underlying marketing practice and to develop skills of diagnosis and implementation in marketing management and research processes.
课程内容 Course Content ：
The MA Marketing Management consists of 8 core modules (4 each term) and a dissertation and runs over a period of 12 months commencing in October.
Term 1 module:
• Marketing Strategy
• Marketing Psychology
• Business Economics and Accounting
• Organisational Behaviour
Term 2 module:
• Marketing Intelligence
• Integrated Marketing Communications
• Research Methods for Business and Management
• Global Marketing
Term 3---dissertation:
The MA Marketing Management culminates in a 12,000-word dissertation on a business topic chosen by you, and overseen by a faculty supervisor with relevant academic/consultancy experience. The dissertation is an independent piece of research. It provides an opportunity to conduct an in-depth investigation, at an advanced level, of a relevant issue in marketing. This is a very rewarding part of the learning experience.
教学与评估 Teaching and Assessment：
CIM
The programme is recognised by The Chartered Institute of Marketing to provide direct entry onto the CIM's Professional Postgraduate Diploma in Marketing with maximum exemptions given.
Website: