入学要求 Requirement：
学术要求：Full entry requirements
You should have at least a good second-class Honours degree, or equivalent, in any subject, although language and linguistics, communication studies, business and politics are preferred.
英语要求：Applicants whose first language is not English should have a minimum of IELTS 6.5 overall with at least 6.5 in writing and 6.0 in all other sub sections, TOEFL 90 (Internet-based) or 577 (paper-based), or equivalent.
学费：International: full time 2011/2012 £10840
课程特征 Course Features：
To enhance your employability by enabling you to acquire the knowledge and understanding, skills and aptitudes required for a career in cross-cultural communication and international marketing.
课程内容 Course Content：
You take 50 credits of compulsory modules in: strategic marketing; principles of marketing; international marketing; language and cross cultural communication. You then take further optional modules in language and communication (40 credits) from a selection that may include: English in the world; sociolinguistics; the social psychology of communication; culture and intercultural communication. You also take 30 credits of modules from the marketing specialism which typically include: supply chain management; direct marketing; qualitative techniques for marketing; international marketing communications management; market analysis.
Teaching is by lectures, case-based workshops, interactive seminars, and individual tutorials. Assessment is by course work (examinations, oral presentations and submitted work) and the research portfolio. The research portfolio (60 credits) is different from a conventional dissertation. It consists of a set of research files where you discuss the theoretical background and methodological approaches to cross-cultural communication, and conduct a supervised research project in this area.