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萨里大学国际酒店管理硕士课程
课程类型: 硕士课程
旅游 / 休闲娱乐 / 酒店管理硕士
学校名称: 萨里大学 University of Surrey
学校位置: 东南地区
课程长度: 12个月
开学日期: 9月
萨里大学 University of Surrey
www.surrey.ac.uk
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入学要求 Requirement:

学术要求: Applicants should usually hold a Bachelors degree (UK Lower Second/2.2 or above) or equivalent qualification from a recognised British or overseas university. However, every applicant is assessed individually on their own merit. Higher level professional qualifications may also be accepted. Relevant work experience could be an additional benefit where applicants have not reached the standard entry requirements, although it is not an admissions requirement for this particular degree programme.

英语要求:Non-native speakers of English will normally be required to have IELTS 6.5 or above (or equivalent).
Please note that the University of Surrey offers English language programmes and is also an IELTS Test Centre.

学费 Tuition Fee:  2011/2012     12650 pounds


课程特征 Course Features:
 
The MSc programme in International Hotel Management concentrates on the operation, delivery, management and strategic issues involved in providing successful hotel and related services worldwide.

An integral part of the programme is to encourage you to consider hospitality management from the strategic perspective. Increasingly it is recognised that successful organisations may achieve competitive advantage from the effective strategic management of assets, competences and capabilities.

You will gain knowledge of, and be able to identify, the key strategic decisions facing hospitality managers and evaluate alternative approaches to the strategic management of these key decision areas.

The programme will be of particular interest to graduates who wish to build a career, experienced managers and executives who wish to broaden their knowledge and improve their skills in modern business practice, and educators in the hotel field who wish to further their experience.


课程内容 Course Content :

Module Overview

This programme consists of six compulsory modules, two modules from a range of optional modules, and a dissertation.
 
Compulsory Modules

Hospitality and Tourism Operating Systems
This module aims to develop your understanding of systems theory, systems design and systems analysis. You will be able to apply this to a range of hospitality operations and critically evaluate the effectiveness of existing or potential operating systems.

Hospitality Services Marketing
This module provides an introduction to hospitality marketing. It develops an understanding of the role of marketing as a business philosophy, viewing marketing as a systematic thought process.

Organisational Behaviour
This module integrates the study of forms, structures and processes of organisations with the human aspects of psychology at work, providing a set of analytical processes for understanding behaviour at work and managerial processes.

Financial Management
This module provides the foundations for understanding, analysing and interpreting financial information, enabling you to apply accounting principles and financial theory.

Strategic Management of International Hotel Companies
This module is designed to encourage you to consider hospitality management from the strategic perspective. Increasingly it is recognised that successful organisations may achieve competitive advantage from this.

Research Methods
Introducing the process of research project formulation and the key elements of research design, this module prepares you to design and carry out research for your dissertation in a systematic and scientific manner.

Optional Modules
Asset Management
This module is designed to develop an understanding of how companies manage their property assets and align this with their overall strategy. In some industries, notably retail and hospitality, maintenance, improvement and management of property is an essential part of a firm’s activity.

Revenue Management
This module is designed to develop an understanding of revenue management in the international hotel industry. The aim of the module is to introduce you to how revenue management is executed and the impact it has on business performance. The module will be approached from the viewpoint of the revenue manager, who needs to manage this complex activity with the aid of specialists both inside and outside his or her organisation.

Travel Catering Management
This specialist module will meet the needs of students who are interested in examining the business processes and logistics involved in the travel catering industry and those considering a career with either a domestic or international travel company.
Other optional modules include Consumer Behaviour and Strategy.

 
其它信息 Other Information:

World-class Resources
The University of Surrey has one of the world’s most extensive ranges of books, journals and e-resources in hospitality and tourism. The Library’s acquisition policy is to purchase every text published in this field. It is also a designated depository for World Trade Organization (UNWTO) publications.

Academics past and present from the Hospitality Group have contributed to a vast number of well-read and respected books over the past 40 years and more. For instance, Fred Lawson’s textbooks on facility design have made a lasting contribution to the hospitality field. Professors Peter Jones and Andrew Lockwood have published a number of highly regarded textbooks in the area of operations management, and many of the team have contributed chapters to edited texts.

Current Hospitality Group academics are involved in a wide range of leading publications as authors, editors and members of editorial boards. The team routinely writes for the Hospitality Review and Professor Jones has a column in Onboard Hospitality.

Savoy Educational Trust Awards
The School has obtained funding from the Savoy Educational Trust to award scholarships, grants and prizes to outstanding students. Each year the School awards Savoy Educational Trust scholarships to the International Hotel Management students who have achieved the best results and produced the best MSc dissertations.

The Savoy Educational Trust is a leading independent UK charitable trust. It was established and endowed by four directors of The Savoy Hotel Limited in 1961. Its main aim is the advancement and development of education, training and qualifications within the hospitality industry, including hotels, restaurants, food service, leisure and tourism. The Trust aims to adopt good practice at all times and invest in worthwhile projects with other well-known and respected partners.

At Surrey, Dr Angela Roper is Savoy Educational Trust Senior Lecturer in Hospitality Management. She has 15 years of experience in teaching, learning and research into the strategic management of hospitality and tourism. As an internationally recognised researcher in her field, Angela has carried out considerable work into the internationalisation of hotel groups.

At the Cutting Edge of Research
The Hospitality and Food Management Subject Group (HFMSG) conducts research into management policies, procedures and processes that lead to enhanced performance, both for large and small companies competing in all sectors of the hospitality and food industry.

HFMSG seeks to understand consumer behaviour in our target industries and thereby identify successful strategies, core capabilities and best practices that lead to competitive advantage.

Research to date has focused on key concepts such as productivity, quality, service, benchmarking, value and consumer behaviour. This contributes to the understanding of these concepts through both the development of underpinning theory and through empirical studies of the real world, using a wide variety of appropriate research methods and tools.

Details of the Group’s research reports, occasional paper series, other publications in peer-reviewed or trade journals and presentations given to national and international conferences are available on the School of Management’s website. Members of the Group have also published a number of seminal textbooks and standard works in the field of hospitality.

Research to Boost Productivity
The first-ever research centre to respond to the challenge of so-called poor productivity in the hospitality sector – one of the UK’s largest industries – has been established by the University of Surrey.

The Centre for Hospitality Industry Productivity Research (CHIPR) plans to undertake research projects at all levels and across all industry sectors including hotels, restaurants, pubs and the contract food service.

“Despite its huge turnover, the hospitality industry has had consistently low levels of productivity according to a number of studies,” said Professor Peter Jones, who heads the Centre. “A recent McKinsey study reported the UK hotel industry to have 50 per cent of the USA’s productivity levels.”

The UK hospitality industry currently employs over two million people in over 300,000 outlets. The turnover is well over £40 billion and hospitality is the country’s largest invisible export.

A Centre of Excellence for the Hospitality Industry
There are plenty of good reasons to choose the University of Surrey for your specialist postgraduate degree.

The School of Management at the University of Surrey is an internationally recognised centre for management research and teaching, accredited by AACSB and AMBA. The recent Research Assessment Exercise confirmed us as the premier business school in the UK for hospitality and tourism

The University of Surrey has one of the best graduate employment records in the UK

The School has excellent links with industry and routinely invites industry hospitality speakers to talk to students, such as: John Stauss, Vice President, Four Seasons; Jonathan Langston, CEO TRI Hospitality Consulting; and Michael Hirst, former CEO Hilton Hotels
Surrey academics in the hospitality field have been internationally recognised with awards for teaching, scholarship and research. As acknowledged experts in their field, they are asked to comment in the media on hospitality stories. Professor Peter Jones has appeared on the BBC, CBS and CNN and has been quoted in the Wall Street Journal

Forty years’ experience in teaching and researching hospitality means we have an extensive network of alumni working in the industry all over the world, including, to name a few: Robert Earl, co-founder of Planet Hollywood; Karen Earp, GM of the Four Seasons in Bermuda; Kit Chapman, founder of the Brazz restaurant chain; and Alan Parker, CEO, Whitbread PLC

University of Surrey Food and Wine Society
Founded over 22 years ago, the society aims to provide those School of Management students with a specific interest in food and wine a chance to learn about and experience the practical side of the hospitality industry.

Primarily, this is conducted through organising events both on and off campus with the help of dedicated Faculty staff and our ever-generous Board of Friends, made up of leaders in the hospitality industry. In 1985, Paul Milsom, an undergraduate studying Hotel and Catering Management, read an article by Kit Chapman in The Caterer and Hotelkeeper, in which he criticised his university for the lack of a Food and Wine Society for students. This prompted Paul to write to Kit and suggest that he would set up the society if Kit would give his help and support to the cause. This he readily did and so the society was created.

Every year the society arranges a variety of fascinating and exciting visits to some of the most fantastic venues across the UK, and even ventures abroad; it experiences the heart of this great industry, namely fine food, fine wine and outstanding hospitality.

In 2007, Kit decided to retire as president of the society after his 21-year tenure but it was with great pleasure that the society welcomed back Paul Milsom to assume the role of president. Since taking on the role, Paul has added a number of his own industry contacts to the ever-growing Board of Friends, and has taken a very active role in the operation of the society, maintaining a proud history, whilst building on successes and developing further into the twenty-first century.
 

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