入学要求 Requirement：
学术要求：Entry requirements are normally a minimum of a good second class honours degree in hotel, tourism and management (or equivalent) plus a minimum of one year's work experience in the hotel and tourism industry. Entry will also be subject to two satisfactory references (one of these must be an academic reference). Applicants who have limited work experience in the hotel and tourism industry can join the sandwich mode and undertake the Professional Practice module, which starts in January each year.
英语要求：IELTS minimum level 6.5 overall with at least 6.0 in the reading and writing components and 6.0 in speaking and understanding. TOEFL score of 90 or above (internet-based), plus 4.5 in TWE
学费 Tuition Fee：2012-13 £12,170
课程特征 Course Features：
This specialist EPAS-accredited MSc programme is suitable for students who have a very good bachelor’s degree in hospitality and/or tourism, and preferably a minimum of one year’s relevant, full-time work experience.
The focus of your studies will be on ethical marketing management in hotel and tourism organisations. Students are prepared for an international marketing career in either the public or private tourism sector. There are options to begin the programme in January or September.
课程内容 Course Content ：
Tourist Consumer Behaviour
Marketing the Responsible Tourism Business
Marketing Across Cultures Tourism Industry Dynamics and Strategy
Contemporary Issues in International Hospitality and Tourism Management
One elective
You can choose one elective from a choice of hospitality, tourism or business modules including Destination and Event Development, Interactive Skills in a Cross-Cultural Context, and Internet Strategies for Tourism Distribution. Other electives may also be available.
Research Methods
The Dissertation develops your ability to critically review literature, to identify the gaps in knowledge and practise relevant research skills to facilitate data collection, analysis, interpretation, presentation and writing. The 20,000 word dissertation provides you with the opportunity to investigate a marketing topic in depth from multiple perspectives working independently and supervised by a specialist tutor. You choose the hospitality or tourism marketing topic which you wish to study - this can be the same topic as your Contemporary Issues module or a different subject area.
教学与评估 Teaching and Assessment：
Assessment is based predominantly on individual coursework and the dissertation.