入学要求 Requirement：
学术要求： You are expected to hold an upper second-class bachelors degree from a UK university, or an equivalent qualification from an internationally-recognised university. Prior knowledge or experience of your chosen subject area is not required. We welcome applications from recent university graduates from a wide range of disciplines
英语要求：IELTS 7.0 or TOEFL 100
学费 Tuition Fee： 2012-13 £16,000
课程特征 Course Features：
This highly popular Masters programme will provide you with an understanding of the latest principles and practices in marketing and examine the critical role marketing strategy plays in developing competitive advantage for organisations, regardless of their size or the sector and region in which they operate.
You will develop a knowledge of the key marketing theories, frameworks and models, alongside an understanding of current and emerging business and marketing practices used by leading organisations worldwide.
Teaching combines the latest principles and practices in marketing with leading-edge research. We also welcome regular guest speakers from industry, with experience in businesses ranging from SMEs to multinational organisations, to share their expertise and provide our students with unique insights and perspectives. This real-world interaction forms a distinctive and highly rewarding part of the programme. A strong focus on student participation means you gain an understanding of the strategies, challenges and opportunities facing business and marketing managers in product and services markets on an international scale. Student projects will allow you to apply your knowledge and abilities to real world situations.
课程内容 Course Content ：
•Business to business marketing
•Digital marketing
•Financial management
•Global marketing management
•International strategic management
•Marketing and international management business project or Dissertation
•Market research or Marketing and consumer society
•Principles of marketing
•Professional development and practice
•Study and research skills
+ 1 optional module chosen from a wide range of modules spanning areas including: entrepreneurship and small business management; international human resource management; leadership.
教学与评估 Teaching and Assessment：