入学要求 Requirement：
学术要求： An Honours degree in a relevant subject, or a professional or academic qualification recognised as equivalent to an Honours degree. If you do not have the required qualifications, but do have professional experience, you may be eligible to gain credit for previous learning and experience through the AP(E)L system. Your experience is assessed as a learning process and tutors will evaluate that experience for currency, validity, quality and sufficiency.
Portfolio advice
Your portfolio should cover your most recent commercial or academic activity, showing your aptitude and ability in design. This can be supported with documents showing your working processes and research (i.e. sketchbooks). Also include any other projects that indicate your personal areas of interest in the field of communication.
英语要求：IELTS 6.5 or TOEFL 90
学费 Tuition Fee：2011/2012 £13,300
课程特征 Course Features：
This MA course focuses on the role of visual identity within branding. The aim is to produce versatile and creative practitioners who understand design within a business, social and cultural context.
It addresses the subject from a broad perspective, covering individual, group, cultural, national, international, corporate and commercial identities. You will be encouraged to look critically at the graphic elements which make up a contemporary visual identity.
课程内容 Course Content ：
Phase 1
•Unit 1.1 Design Literacy
•Unit 1.2 Research Methods (Visual Research)
•Unit 1.3 Major Project Proposal
Phase 1 involves a process of reflection on the design process itself, through a practical project exploring the fundamental principles of design literacy and visual grammar alongside a series of lectures and seminars reflecting upon research methodologies in theory and practice and the wider contextual framework for contemporary graphic branding.
Phase 2
•Unit 2.1 Workshop Options Project
•Unit 2.2 Design + Rhetoric
•Unit 2.3 Research Methods: Major Project Definition
•Postgraduate Diploma (Exit Award)
Phase 2 of the course moves your Major Project Proposal forward through a series of practical and contextual stages toward a clearly defined and evaluated research question for the final Major Project in Phase 3. At this stage, you will also be able to undertake a Workshop Options project, providing the opportunity for you to pursue studies that complement your specialist interests and to acquire skills and knowledge that will inform your personal direction.
Phase 3
•Unit 3.1 Major Project Resolution: Practical and Report
or
•Unit 3.2 Major Project Resolution: Thesis
The MA Major Project undertaken during Phase 3 builds on the knowledge and skills acquired during the earlier phases, together with the defined and tested rationale developed in the Major Project Proposal and Definition stages of the course, and applies these in the creation of an original design research project.