入学要求 Requirement：
学术要求： One of the following:
A good UK honours degree (minimum upper second class)
An equivalent overseas degree recognised by Aston University
英语要求：one of the following:
A TOEFL score of 620 (paper based) or 260 (computer based) with a Test of Written English (TWE) of 5, or 105 (internet based), with a minimum score of 25 in writing and speaking and 23 in listening and reading
An overall IELTS score of 7 (with a minimum of 7 in writing and speaking and 6.5 in listening and reading)
学费 Tuition Fee：2011/2012 £16,000
课程特征 Course Features：
The MSc in Business and Marketing Analytics equips you with the quantitative skills needed to understand and engage with complex markets. Students will deepen their knowledge of statistical and econometric methods, data mining for managerial decision making, market research and marketing management. The programme aims to refine and enhance your ability to think critically and provide you with a profound understanding of marketing principles, giving you a competitive edge in this challenging area of business.
课程内容 Course Content ：
Compulsory Modules:
Performance Management in Practice
Operational Research Methods
Statistical and Econometric Methods
Data Mining for Managerial Decision Making
Marketing Management
Market Research
Market Analytics.
Elective Modules (Choose one):
Supply Chain Management
Foundation in Business Systems
Effective Management Consultancy
教学与评估 Teaching and Assessment：
Students participate in a well-structured programme of lectures, workshops and lab sessions, which are supported by a programme of peer learning tools that includes module forums and virtual classrooms. Individual supervisions with academics are another important component of your learning experience, especially over the course of the dissertation. The eight taught modules are assessed through a mixture of examinations and coursework. This will be complemented by an extended programme of independent research leading to the completion of a MSc dissertation.
Career opportunities:
The programme prepares students for a range of specialist careers as consultants, managers and business analysts. Modern businesses have a great need for professionals with analytical planning skills, especially in their marketing departments. Companies such as Amazon and Netflix were pioneers in using marketing analytics as the cornerstone of their business, and many companies today have followed their example. Business analysts are particularly in demand in UK businesses.
Personal development:
The MSc in Business and Marketing Analytics aims to refine and enhance your analytical skills, and provides an excellent opportunity for anyone wanting to take part in reshaping the way in which the corporate world conducts its business. The programme has been expertly designed to develop the range of skills and competencies valued by employers internationally, particularly in the areas of optimised marketing analytics and analytics for marketing-model improvement. Specific skills include:
Analytical and problem solving skills
Dealing with clients and managing relationships
Management, scientific and technical consulting skills
Delivering projects which meet business requirements
Time management and organisational skills