入学要求 Requirement：
学术要求： A good honours degree in a relevant discipline or equivalent professional qualification.
英语要求：IELTS score of at least 6.5 is required with a minimum of 5.5 in the writing section.
学费 Tuition Fee：2011/2012 £10,400
课程特征 Course Features：
This course integrates a core of social research with marketing and market research. Modules are shared with the nationally recognised and long established MSc Social Research.This provides students with an opportunity to develop their knowledge and understanding of the research processes.
This programme extends that knowledge to the specific area of marketing research. It allows students to specialise and provides important industry-relevant skills.
课程内容 Course Content ：
•Social research design
• Philosophical and methodological foundations of the social sciences
• Quantitative analysis using SPSS, descriptive and bivariate statistics.
• Qualitative approaches to social research
• Practical fieldwork skills
• Project planning
• Marketing management
• Competitive marketing strategy
• Marketing research, methods and proactice
• Placement option available
职业机会 Career Opportunities:
This programme is suited equally to those wishing to pursue an academic research career and those seeking employment in the market research industry.